Released On: 1/27/2014
Quickly harness the power of Google AdWords and get the most value from your pay-per-click (PPC) spend. Learn how to choose the best keywords, write compelling ad copy, and measure the effectiveness of your ads on the leading PPC platform. AdWords expert David Booth explains the PPC landscape and shows how to use AdWords to get more clicks, conversions, and ultimately more return on your investment in search advertising. This course explains the best practices for setting up your account and offers lessons on keyword research, bidding strategies, the all-important Quality Score, conversion tracking, and campaign optimization. Plus, learn about remarketing with display ads and video advertising with YouTube.
Because Google frequently adds new features and functionality, we're committed to keeping this course up to date with the latest training. Check back for updates!
Released On: 11/12/2014
Join Adam Crespi in this installment of Creating Textures, as he takes you through the steps needed to create realistic brick textures in Photoshop. First you'll create the base materials for three different types of brick—water-struck, sand-struck, and wire-cut brick—all of which have a distinctive look. Next, you'll lay out the bond pattern and add color variations, and then build a grayscale version of the pattern to convert to a normal map for use in almost any 3D modeling program. Finally, Adam shows how to put your textures to work, modeling and mapping a brick wall and arch in Maya.
Released On: 4/7/2014
Join the 140-character communication revolution. Important conversations play out every day on Twitter and this fun and fast social media platform offers one of the few ways to directly engage with celebrities, companies, media outlets, and even political figures like President Obama (@BarackObama). Learn how to get up and running on Twitter and start engaging in a new kind of conversation. Maria Langer shows you how to set up an account; read and write tweets; add images, links, and tags to your tweets; and interact with other users via sending replies, using mentions, favoriting tweets, and sending direct messages. She also shares her insider etiquette tips for tweets and retweets, and shows how to customize your privacy settings as well as personalize your feed.