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AutoCAD Electrical Essential Training

Lynda.com - Tue, 06/07/2016 - 20:00
Authored By: Shaun Bryant

Released On: 6/8/2016

AutoCAD Electrical is a powerful AutoCAD add-on for electrical designers and engineers, offering automated drafting tools for designing wiring, circuiting, PLC modules, panels, and data and schedules. This is on top of all the benefits that AutoCAD brings to the table. This course provides the novice user with the training required to use AutoCAD Electrical 2017 quickly and effectively.

Shaun Bryant demos the user interface and leads you step-by-step through learning how to draw the kind of precise, measured electrical drawings and schematics that form the basis of design communication in electrical engineering the world over. Learn how to design wiring diagrams, insert components and terminals, use PLC symbols in ladder diagrams, perform point-to-point wiring, create custom symbols, add annotations like title blocks to drawings, and run reports. In the final chapters, Shaun shows how to set up AutoCAD Electrical to your liking by adjusting settings and customizing the built-in templates, and demonstrates how to reuse, copy, export, and verify drawings.


Photojournalism and Photo Essay Fundamentals

Lynda.com - Tue, 06/07/2016 - 20:00
Authored By: Paul Taggart

Released On: 6/8/2016

Photography is a language, and while a single photo can be incredibly powerful, what's even more powerful is a series of photos that tells a story.

Most people think of news media when they think of photo essays. It's true that photo essays are one of the cores of photojournalism, but they're relevant in a lot of other ways, too—to document your family, the place where you live or work, or the business that your company conducts. The key is to think of a series of photos that work together to communicate your message.

In this course, photojournalist Paul Taggart outlines the fundamentals of shooting a photo essay, from thinking about your story photographically to presenting your final photo story.


Storytelling for Business Video

Lynda.com - Tue, 06/07/2016 - 20:00
Authored By: Roger S.H. Schulman

Released On: 6/8/2016

When we want to communicate information that's meaningful to us, we usually tell a story. Human beings are storytelling animals. So if you want to communicate a message about your business, your product, or service via video, go the natural route: tell a story.

In Storytelling for Business Video, Roger S.H. Schulman shows the tools and techniques authors and screenwriters can use to make any business video clearer, more compelling, and more persuasive. These tips work equally well whether you're trying to sell a product or service or to simply establish brand awareness.

Roger examines the specific steps it takes to build an entertaining and memorable story, first looking at the various intersections between creative storytelling and marketing. Learn how to find the heroes (and maybe even the villains) of your story and use the three-act structure of Hollywood films to communicate the message of your business in a compelling way. Along the way, Roger builds a video script for a fictitious company step-by-step, and shows how storytelling techniques make the final script better in every way.


Advanced Facebook Advertising

Lynda.com - Mon, 06/06/2016 - 20:00
Authored By: Megan Adams

Released On: 6/7/2016

Learn how to leverage the most powerful tools in Facebook and manage large ad campaigns more efficiently. Social media marketing expert Megan Adams shares a new set of advanced, time-saving techniques, such as bulk uploading ad images, using tags to organize campaigns, making campaign-wide changes quickly, and creating hundreds of custom ads on the spot.

The course also covers conversion tracking with the Facebook pixel, and retargeting users who have previously interacted with your brand's page or website. Plus, learn how to use the Power Editor to quickly duplicate ads with different targeting or imagery, and move ads between accounts. And last but not least, Megan reveals tips for mimicking A/B testing of ads and generating more leads.

If you need a Facebook advertising refresher before diving into these advanced tactics, check out Facebook Advertising Fundamentals.


Designing Dynamic Layouts with Text and Dialog in Comics

Lynda.com - Mon, 06/06/2016 - 20:00
Authored By: Ben Bishop

Released On: 6/7/2016

Layout begins with two pieces: an illustrated comic and a script. It ends with a dynamic design where both words and action leap off the page. This balance—between text and images—is essential for new artists to master. Here professional comic creator Ben Bishop shares his techniques for laying out narration, dialog, and sound effects in a comic book. He reviews the different terms (speech balloons, captions, panels, gutters, sound effects, etc.) and then shows examples of how to use these devices, with pages from some of his favorite artists' work. Then he goes through the different options available when adding text to a comic page, using the same script in different ways and exploring what different treatments do to the story. These exercises illustrate the most effective and impactful compositions and design options when laying out the text on the illustrated page.


Improving iOS performance with Xcode and Instruments

Lynda.com - Mon, 06/06/2016 - 20:00
Authored By: Ron Buencamino

Released On: 6/7/2016

You can use code as is, or you can use Instruments to make it run faster and cleaner. Instruments is a tool in Xcode for improving iOS app performance and stability. Here Ron Buencamino provides a quick rundown of the process of isolating and analyzing memory, CPU, and network performance problems with Instruments. He uses the tools to fine-tune an existing app, and then shows how to make testing more efficient with UI automation. Use these techniques to make Instruments part of your software development cycle today.


Access 2016: Queries in Depth

Lynda.com - Mon, 06/06/2016 - 20:00
Authored By: Adam Wilbert

Released On: 6/7/2016

Learn how to find and translate complex raw data into information you can use to make better decisions, with Access queries. Access expert Adam Wilbert explains how to create real-world queries to filter and sort data and perform calculations, as well as refine query results with built-in functions, all while offering challenges that help you master the material. Find out how to identify top performers, automate repetitive analysis tasks, make queries more flexible with parameter requests, and increase accuracy and consistency in your database using program flow functions. Adam closes with an assortment of useful query tricks. Take the challenges posed along the way to test and practice your new Access skills.


DSLR Video Tips: Lighting

Lynda.com - Mon, 06/06/2016 - 20:00
Authored By: Richard Harrington, Robbie Carman

Released On: 6/7/2016

Every video professional knows the need for good lighting. Many elevate it to an artform. But sometimes you need to resolve technical challenges just to get the shot. This installment of DSLR Video Tips provides simple solutions to the most common video lighting challenges. Rich Harrington and Robbie Carman provide step-by-step instructions for attaching lights to a camera, controlling exposure and depth of field in brightly lit locations, dealing with backlit subjects, working with available light, lighting without on-site electricity, and enhancing lighting in post-production with tools like Premiere Pro and SpeedGrade. Using these tips, you'll be able to shape the direction and intensity of the light to achieve just the look and feel you want for your scene.


CorelDRAW X8 Essential Training

Lynda.com - Sun, 06/05/2016 - 20:00
Authored By: Roger Wambolt

Released On: 6/6/2016

CorelDRAW X8 is a powerful graphics application 27 years in the making. This course covers the essential tools and techniques that designers and digital artists need to use CorelDRAW with confidence.

Roger Wambolt, senior product trainer at Corel, eases in with an exploration of the interface and touches on the major players in the toolbox: the Pick, Shape, Crop, Curve, and Interactive tools. Then, once you know how to draw simple lines and shapes, he shows how to group, copy, and adjust objects on your document page. Plus, learn about working with text, using the new Font Manager and the extensive library of fonts in CorelDRAW, adding and editing images, automating tasks with scripts and macros, creating color palettes, and preparing your CorelDRAW projects for print. Roger closes with some tips on customizing the CorelDRAW interface to be more productive and create your designs in fewer steps.


After Effects: Creating a Mobile App Interface

Lynda.com - Sun, 06/05/2016 - 20:00
Authored By: Andy Needham

Released On: 6/6/2016

Most apps follow the same interface design principles—principles defined in the iOS, Android, and Windows Phone specifications. Prototyping your interface with tools like Illustrator and After Effects can ensure your app meets platform guidelines and help you resolve usability issues before going through a lengthy development cycle.

In this course, Andy Needham shows how to create an app interface from scratch using Adobe Illustrator, and then take the finished design into After Effects for animation. This is a start-to-finish project, going from concept sketches to the final product (an animated GIF). The prototype will showcase the navigation and interactive aspects of the app interface and can be used for marketing or gathering client and user feedback.


How to Analyze Sales Competitors

Lynda.com - Sun, 06/05/2016 - 20:00
Authored By: Jeff Bloomfield

Released On: 6/6/2016

There is more to keeping an eye on your competitors than just knowing their products and features. What is their messaging like? What value are they adding? What are their unique differentiators? In this course, Jeff Bloomfield helps you analyze your sales competition. It starts with understanding your buyer's point of view, and then being honest when making comparisons.

Jeff shows how tools like LinkedIn and Google Alerts can help you stay up to date on your competition's personnel and product updates, and how you can take advantage of the webinars, presentations, and other resources presented by your competition. Last, while competitor information is critical, it's ultimately more important for you to remember the value that your company brings. Jeff closes by explaining how you can best sell your company's products and services: by not getting too distracted by the competition.


Critical Thinking

Lynda.com - Sun, 06/05/2016 - 20:00
Authored By: Mike Figliuolo

Released On: 6/6/2016

Critical thinking is the ability to think reflectively and independently in order to make thoughtful decisions. By focusing on root-cause issues, critical thinking helps you avoid future problems that can result from your actions. In this course, leadership trainer and expert Mike Figliuolo outlines a series of techniques to help you develop your critical thinking skills. He reveals how to define the problem you're trying to solve and then provides a number of critical thinking tools, such as blowing up the business, asking the 5 whys, asking the 7 so whats, using the 80/20 rule, and more. He also provides guidance on how to develop this skill across your whole team.


Learn Camtasia: Advanced Techniques

Lynda.com - Sun, 06/05/2016 - 20:00
Authored By: Corbin Anderson

Released On: 6/6/2016

Learn the advanced features of Camtasia, the powerful screen capture software, while discovering the best practices for creating professional quality instructional videos. This course covers the newest features of Camtasia 8 and advanced techniques for each stage of the digital storytelling process: capturing, editing, and sharing video. Learn how to fix audio issues, add visual effects, key green-screen footage, add closed captioning, and export video for a variety of screen sizes. Plus, find out how to use the new Camtasia-compatible mobile app, Fuse, to capture video on your smartphone. Throughout the course, author Corbin Anderson contextualizes the features to show common industry uses as well as new ways to use screen capture for creating accessible elearning.


Web Career Clinic

Lynda.com - Sun, 06/05/2016 - 20:00
Authored By: Lauren Bacon

Released On: 2/8/2016

This weekly series explores web careers from a variety of angles: insights from veteran web designer and agency principal Lauren Bacon, interviews with industry insiders, and answers to questions from our members. If you're interested in a career in web design, programming, UX, SEO, project management, or content development, this course is a great place to start. You'll learn about the career options that are available to you, identify a path that fits your skills and preferences, and look a few steps ahead of where you are now, to plan your professional future.

Tune in every Wednesday for a weekly "small dose" of advice, an explanation, or an interview with a web veteran. Lauren Bacon has mentored and coached many web professionals as they were starting out and loves sharing all that she's learned from her 15-year career as a designer, front-end developer, and agency principal.


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