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Advanced Lead Generation

Lynda.com - Mon, 03/06/2017 - 19:00
Spark more interest in your products and services by developing a comprehensive lead generation strategy. In this course, Dayna Rothman goes in depth into generating leads with inbound and outbound marketing. Dayna explains how to create a strategy and execute against it. She discusses how to tie your efforts to the sales funnel to be successful. She also covers how to measure and test the effectiveness of your lead generation programs. Get ready to learn how to identify leads, define your sales funnel, and improve your approach to marketing.

VMware vSphere: Upgrade a Deployment to vSphere 6.5

Lynda.com - Mon, 03/06/2017 - 19:00
Upgrading a vSphere deployment is a key skill for any network administrator. In this course, VMware expert Russell Long shows how to tackle the upgrade process, focusing on some of the VMware Certified Professional 6: Data Center Virtualization (VCP6-DCV) exam topics along the way. Russell starts by reviewing necessary prerequisites and the options needed to upgrade the ESXi host and virtual machine. Next, he looks at how to use the Update Manager feature to perform the same updates. Plus, he shows how to upgrade other ESXi components, including tools, hardware, datastores, and a vSphere Distributed Switch. To wrap up the course, Russell walks through the steps of upgrading vCenter Server.

Adobe Captivate: Mobile Training Localization

Lynda.com - Sun, 03/05/2017 - 19:00
Localizing your elearning content allows it to be received by a broader audience. You can use Adobe Captivate to create multiple translations and adaptations of your courses to ensure the information is understood in varying contexts. Join Pooja Jaisingh as she demonstrates how to use the localization capabilities of Captivate. She covers the how to create courses with localization in mind, including how to modify metadata, work with variables, use multistate objects, and more. By the end of the course, you should be able to create single-branched courses that are location-aware with conditional behaviors and responses.

SharePoint Tips Weekly

Lynda.com - Sun, 03/05/2017 - 19:00
Teams and individuals use the power of SharePoint to share content and collaborate, improving their productivity from virtually anywhere. This weekly series is designed to provide quick tips you can use to get the most out of the features in SharePoint. Navigation, customization, file management, and more are explored. Check back each week for a new tip. (Author: Mark Abdelnour)

Creating an Interactive PDF Brochure

Lynda.com - Sun, 03/05/2017 - 19:00
Whether the recipient of your PDF file decides to print it or keep it digital, you can get more value out of your brochure by designing it with interactivity. Digital publications can behave similar to a webpage, allowing readers to quickly jump to another section, visit a related website, start an email, and even play a video right in the document. Join Mike Rankin as he shows you how to add interactive elements to your materials.

Adobe Captivate Prime 2016 Essential Training

Lynda.com - Sun, 03/05/2017 - 19:00
You can create great learning content and distribute it online by yourself using Adobe Captivate Prime—a self-help learning management system (LMS). Adobe Captivate Prime integrates seamlessly with Captivate to deliver responsive elearning courses. Join Adobe expert Pooja Jaisingh as she demonstrates the features and options available in Adobe Captivate Prime, while exploring best practices for creating a digital learning environment. The course covers getting started with most essential features, and a few more advanced topics, such as badges, skills, certifications, leading synchronous and asynchronous training, and gauging learning effectiveness. By the end of the course, you should be able to create and deliver your own online course or individual learning plan.

Learning Cloud Computing: Public Cloud Platforms

Lynda.com - Sun, 03/05/2017 - 19:00
There are many providers to choose from when it comes to cloud computing and storage. So, how do you know which one to select for your organization? This course examines industry-leading public cloud platforms and compares the services offered. Learn the fundamentals of public cloud solutions, consider reasons why you might switch your business from a private cloud to public, and discover the features and services offered by several providers—from security to integration and compatibility features. (Author: David Linthicum)

Deploying Container Apps with Docker Cloud

Lynda.com - Sun, 03/05/2017 - 19:00
Docker Cloud is a multicloud platform service that allows you to stand up a microservice, container-based architecture with minimal effort. In this course, Greg Hellings walks through how to get a container-based application up and running using Docker Cloud. Greg familiarizes you with the user interface and command-line interface for Docker Cloud. To ensure that you have a solid understanding of this service, he covers all of the major features available in Docker Cloud, such as connecting to different cloud providers, creating node clusters, creating services, defining stacks, and setting up repositories.

Video Lighting: Choosing Lighting Gear

Lynda.com - Thu, 03/02/2017 - 19:00
Lighting has changed in the last few years. With so many choices, how can you know what type of lights are right for your video production? Erik Naso helps you evaluate your specific needs so you can keep costs low and make informed equipment selections. Explore traditional and emerging lighting options. See how different lights perform in specific settings, like on-location or in studio, and for different purposes, like lighting talent during interviews or illuminating large rooms. Familiarize yourself with the ins and outs of electronically controlled lights—some LED lights have advance, computer-like circuitry—so you can vary color and output.

V-Ray: Control Color Bleed in SketchUp

Lynda.com - Thu, 03/02/2017 - 19:00
What are the causes of color bleed and how can it be prevented, minimized, or controlled in SketchUp? Brian Bradley shows you how in this course. First, Brian discusses what color bleed is and why it occurs. Then, he dives into measures you can take to control color bleed and produce physically accurate color. He explains how white balance, saturation, light, and geometry impact color bleed. He also demonstrates how you can work tools to contain or limit color bleed.

Machine Learning Essentials: Decision Trees

Lynda.com - Thu, 03/02/2017 - 19:00
Many data science specialists are looking to pivot toward focusing on machine learning. This course covers the essentials of machine learning, including predictive analytics and working with decision trees. Explore several popular tree algorithms and learn how to use reverse engineering to identify specific variables. Demonstrations of using the IBM SPSS Modeler are included so you can understand how decisions trees work. This course is designed to give you a solid foundation on which to build more advanced data science skills. (Author: Keith McCormick)

Illustrator CC 2017 One-on-One Fundamentals

Lynda.com - Thu, 03/02/2017 - 19:00
Design and create amazing works of art using the powerful vector-based drawing program—Adobe Illustrator. This comprehensive training is the first in a series of three courses by industry pro Deke McClelland. Learn how to create multipage documents with artboards; how to draw anything you can imagine with the Pen, Pencil, and Curvature tools; and how to start adding color to your artwork with swatches. Deke also covers drawing shapes, adjusting strokes, formatting text, and painting digitally, with or without a tablet. Each chapter should leave you with a new set of skills—and a sense of accomplishment.

As Creative Cloud evolves, this course gets updated. Check back for new movies, new feature reviews, and new ways to work.

Introduction to Attribution and Mix Modeling

Lynda.com - Thu, 03/02/2017 - 19:00
When all your marketing culminates in a conversion, who gets the credit? Take your analytics to the next level by applying attribution models. An attribution model is the set of rules that determines how credit for sales and conversions is assigned to touchpoints in conversion paths.

In this course, marketing expert Corey Koberg dives into the basics of attribution and mix modeling. Corey explains what the models are and goes over a few of the most common ones. He shows how to approach offline data, goes into how attribution modeling and marketing mix modeling (MMM) work together, and shares best practices for using different attribution models. Plus, he walks through the challenges you may face when you start analyzing marketing data with models, and goes over an action plan that can help to ensure that your deployment goes as smoothly as possible.

Learn System Center 2016: Operations Manager

Lynda.com - Thu, 03/02/2017 - 19:00
Monitor your operating systems, virtual machines, and applications both onsite and in the cloud. System Center Operations Manager (SCOM) allows you to perform administration and monitoring tasks across platforms. This course shows how to prepare your environments for implementation of Operations Manager, deploy it, and use it. Standards such as ITIL and MOF service monitoring and integration with SQL Server Reporting Services are also covered. (Author: Robert McMillen)