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Learn Google AdSense: The Basics

Lynda.com - Tue, 07/05/2016 - 20:00
Authored By: Anson Alexander

Released On: 7/6/2016

Learn how to generate a steady stream of revenue from your website with Google AdSense, Google's display networking tool. Author and marketer Anson Alexander teaches you how to get up and running with AdSense, and display ads that "make sense" for your website. Learn how to set up an account, place limitations on ad content, create and spend on ads, and use advanced placement strategies. Plus, with AdSense reports, you'll learn how to identify ad trends, increase page views, and maximize ad performance.

Fast, Easy Cover Design

Lynda.com - Tue, 07/05/2016 - 20:00
Authored By: John McWade

Released On: 7/6/2016

When you're trying to come up with a great cover design for a book, magazine, or brochure, a good rule of thumb is to keep it simple. An uncluttered design is striking, easy to read, and easy to adapt. In this short course, John McWade shows us an existing cover for a brochure and explains how to reduce the visual elements (fonts, frames, colors, etc.) so the design is more cohesive and strong. He then goes on to show how to alter the design to create quick variations.

Make sure to download the free PDF, Design Like a Lazy Person, for more handy cover design tips.

Access 2016: Forms and Reports in Depth

Lynda.com - Tue, 07/05/2016 - 20:00
Authored By: Adam Wilbert

Released On: 7/6/2016

Learn how to use Access forms and reports to control and organize the display of your data, as well as gather parameters for queries. Access expert Adam Wilbert starts with the basics of form design and leveraging controls such as buttons, links, and macros. He combines these ideas in a chapter that shows how to build an application-like framework for getting around an Access 2016 database.

Then the course dives into reports: creating efficient and readable layouts, grouping data into categories, tying reports to queries, and using conditional formatting rules to highlight key takeaways from the data. Finally, Adam demonstrates how to link forms and reports and print your results, and introduces unique ways to save time filling out paperwork and generating form letters.

Unreal: Learn Lighting

Lynda.com - Tue, 07/05/2016 - 20:00
Authored By: Tom Sirdevan

Released On: 7/6/2016

Unreal's shading and lighting pipeline now approaches film quality, thanks to its implementation of advanced features such as Lightmass global illumination. What more can you want from an open-source game engine? Join Tom Sirdevan as he shows how to create realistic, physically based lighting for your own games with Unreal Engine 4. He begins with a look at direct lighting (point, spot, and directional lights) and then moves into the indirect lighting domain, including skylights, global illumination, and reflection capture. Learn how the lights differ, and how to optimize their use for real-time performance with static, stationary, and dynamic game types. Chapter 3 covers deferred shading, distance fields, and dynamic skies with Blueprint. Post-process effects like bloom, lens flare, vignettes, and depth of field finish off the scene and the course.

Organizing and Storing Digital Photos and Videos

Lynda.com - Tue, 07/05/2016 - 20:00
Authored By: Suzanna Kaye

Released On: 7/6/2016

Drowning in digital media? Professional organizer Suzanna Kaye introduces a system for keeping your photos and videos organized and accessible, including future-proofing your most important memories. Learn the best ways to cull, edit, and transfer media, including automating purging and uploading photos to the cloud. Find out how to digitize photo prints using your scanner or an online service. Suzanna also shows how to sort, tag, and file media—and quickly find a photo or video when you need it. Along the way, she introduces some fun ways to feature your photos, so you can enjoy them every day.

How to Turn an Internship into a Job

Lynda.com - Mon, 07/04/2016 - 20:00
Authored By: Valerie Sutton

Released On: 7/5/2016

Internships provide a strong link between academic institutions and the professional world. As an intern, you have the chance to explore, develop skills, build a network, and gain firsthand industry knowledge. And everyone tells you that an internship is the way to a full-time job. But how do you actually do it? Join Valerie Sutton as she explains how to turn an internship into the stepping stone for your career. This course shows how to evaluate an internship to determine whether it provides the skills you need, what you can do on the internship site to increase your value, how to maintain your networks until you're ready for a full-time position, and finally how to go in for the full-time ask.

Introduction to Data Science

Lynda.com - Mon, 07/04/2016 - 20:00
Authored By: Barton Poulson

Released On: 7/5/2016

Introduction to Data Science provides a comprehensive overview of modern data science: the practice of obtaining, exploring, modeling, and interpreting data. While most only think of the "big subject," big data, there are many more fields and concepts to explore. Here Barton Poulson explores disciplines such as programming, statistics, mathematics, machine learning, data analysis, visualization, and (yes) big data. He explains why data scientists are now in such demand, and the skills required to succeed in different jobs. He shows how to obtain data from legitimate open-source repositories via web APIs and page scraping, and introduces specific technologies (R, Python, and SQL) and techniques (support vector machines and random forests) for analysis. By the end of the course, you should better understand data science's role in making meaningful insights from the complex and large sets of data all around us.

PowerPoint for Mac 2016 Power Shortcuts

Lynda.com - Mon, 07/04/2016 - 20:00
Authored By: David Rivers

Released On: 7/5/2016

Become a PowerPoint for Mac power user. Get over 30 timesaving shortcuts that will help you create more engaging presentations quickly and easily. Microsoft Office expert David Rivers begins with his top 10 tips, including how to repurpose slides from other presentations, create custom shapes and animations, play sounds, and finesse color and transparency. From there, he offers pro tips on managing files, using little-known keyboard shortcuts, formatting text and inserting media, creating advanced animations, sharing your presentations, and more.

Sustainability Strategies

Lynda.com - Mon, 07/04/2016 - 20:00
Authored By: David Bennell

Released On: 7/5/2016

A changing climate, exploding population, and limited global resources, combined with investor engagement and increased customer demand for sustainable products, compel us to change the way we do business. Incorporating sustainable products, practices, and systems into your day-to-day business can both help your bottom line and build your company's brand. Based on the concept of the triple bottom line—managing with attention to economic, social, and environmental values—this course shows how smart sustainability practices can drive financial performance, help attract and retain employees, and protect your company's license to operate. David outlines how to…

  • Establish and ensure your reputation as a company focused on sustainability
  • Manage supply chains more responsibly and effectively
  • Create new sustainable products and services
  • Reduce energy use, waste, toxic substances, and emissions
  • Incorporate sustainability practices that enhance employee engagement and retention

  • Last, he helps you figure out where to find resources to help track key metrics, assess your company's carbon footprint, and improve your environmental, social, and governance (ESG) practices.

    Navisworks Quantification

    Lynda.com - Mon, 07/04/2016 - 20:00
    Authored By: Eric Wing

    Released On: 7/5/2016

    Quantification is a core piece of functionality of Navisworks. Using a 3D model, you can create a highly accurate quantity takeoff that ties it physically to the model. This allows you to see items that have been accounted for—and those that have not—and make more accurate material estimates. If you don't have a 3D model, don't worry. With this course, you will learn how to take off a 2D sheet set as well. Expert Eric Wing shows how to set up a takeoff workbook using the built-in catalogs in Navisworks (CSI and Uniformat), use your own custom catalogs, and perform model and virtual takeoffs. Plus, learn to perform 2D takeoffs from a DWF sheet set.

    Advanced Unity 2D: Platformer Player Movement

    Lynda.com - Mon, 07/04/2016 - 20:00
    Authored By: Jesse Freeman

    Released On: 5/14/2015

    Learn the foundation of player movement in 2d platformer games. This course offers a breakdown of common player behaviors as well as some advanced techniques to bring your 2D platformer to life. Jesse Freeman shows how to detect input from the keyboard and controller, make the player walk and run, and add in more advanced movement behaviors, such as ducks, double and long jumps, and sliding down walls. Plus, learn how to make your character pick up items and fire projectiles like fireballs.