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The Practicing Photographer

Lynda.com - Wed, 10/08/2014 - 20:00
Authored By: Ben Long

Released On: 5/16/2013

In The Practicing Photographer, photographer and teacher Ben Long shares a weekly serving of photographic instruction and inspiration. Each installment focuses on a photographic shooting scenario, a piece of gear, or a software technique. Each installment concludes with a call to action designed to inspire you to pick up your camera (or your mouse or smartphone) to try the technique for yourself.


SketchUp for Architecture: Fundamentals

Lynda.com - Wed, 10/08/2014 - 20:00
Authored By: Paul J. Smith

Released On: 10/9/2014

The SketchUp for Architecture series offers architects the information they need to get the most from SketchUp, the intuitive CAD alternative. This installment kicks off with an overview of the SketchUp interface and workflow, and dives into a typical residential building project, taking students from creating the site plan to building the walls, floor, and roof of a house. Series author Paul J. Smith also shows how to add detail elements like stairs and ceiling trim, and make models more realistic with materials. Plus, learn how to take advantage of the organizational features that make drafting in SketchUp so much easier—but that most designers never think to use.


Gamification of Learning

Lynda.com - Wed, 10/08/2014 - 20:00
Authored By: Karl Kapp

Released On: 10/9/2014

Gamification is an underutilized element in instructional design, but it's crucial to engaging today's learners and enabling content mastery. In this course, professor, instructional game designer, and author Karl Kapp lays the foundations of the theory, provides examples of gamification in three real-world learning scenarios, and breaks down the dynamics of gamification (aka what makes games fun!): escape, collection, discovery, pattern recognition, and other risk/reward activities. Plus, learn to put the different elements of gamification—from setting goals to providing multidimensional feedback and leveling up—to work for your classroom. If you don't have experience gaming, don't worry. Professor Kapp focuses on gamification as a design sensibility, making the principles clear to gamers and nongamers alike.


Twitter for Business

Lynda.com - Wed, 10/08/2014 - 20:00
Authored By: Brad Batesole

Released On: 10/9/2014

Businesses of all sizes can use Twitter for everything from finding new customers to deepening relationships with existing clients. This course explains how to best use the popular social media platform. Learn how to create a great user name and profile, define your brand personality, and begin tweeting.

Author Brad Batesole also shows how to use Twitter for lead gen, and track the impact of each tweet so you can determine what's working and what's not. You'll also learn how to integrate Twitter into your website, create an advertising account, and measure the results of promoted tweets and accounts.

Finally, Brad explains crucial workflows for managing your daily efforts, including how to monitor Twitter and schedule tweets. Plus, get tips for extending special offers on Twitter and tracking your results with Google Analytics.


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