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Human Resources in the On-Demand Economy

Lynda.com - Mon, 05/09/2016 - 20:00
Authored By: Wayne Cascio

Released On: 5/10/2016

Companies like Uber and Airbnb have ushered in a new type of labor force where the terms "employee" and "employer" take on new meaning. To fill these on-demand jobs, HR departments need to become proficient at recruiting and managing a pool of rotating outside workers. Professor and HR expert Wayne Cascio outlines the HR and management challenges brought about by companies working with on-demand workers.

Wayne first outlines the characteristics of freelancers, contractors, and elancers, and what they look for in an employer. He then reviews the management challenges involved in leading an on-demand team, and the implications for HR professionals responsible for developing a global supply chain of talent. He also considers critical legal issues: how to protect proprietary information, how to avoid violations of compensation and benefits laws, and how to distinguish nonemployees from employees of an organization. By the end of this course, you'll have a better understanding of the issues facing employers and employees in the on-demand economy.


DSLR Video Tips: Cameras & Lenses

Lynda.com - Mon, 05/09/2016 - 20:00
Authored By: Richard Harrington, Robbie Carman

Released On: 5/10/2016

DSLR Video Tips covers the most common questions videographers encounter when shooting and editing with DSLR cameras, from choosing a frame size and frame rate to understanding moiré. In this installment, Cameras & Lenses, authors Rich Harrington and Robbie Carman help you understand the different camera and lens options available for digital video. Learn about the difference between cropped (or micro 4/3rds) and full-sized sensors, prime vs. zoom lenses, and shooting with a Canon, Nikon, Blackmagic, iPhone, or GoPro. Rich and Robbie also cover basic camera maintenance, and techniques for capturing slow-motion video, matching shots, and getting great footage of products.


Building Your Marketing Technology Stack

Lynda.com - Sun, 05/08/2016 - 20:00
Authored By: David Booth

Released On: 5/9/2016

Digital marketing has been around for over 30 years, but marketers are only now starting to think of its components holistically. A marketing technology stack is the set of tools that your marketing team uses to plan, execute, and measure all aspects of your marketing objectives. With the explosion of new capabilities, vendors, and technologies in this space, it's more important than ever to carefully choose your components and build the stack that's right for your organization. In this course, Dave Booth walks you through a framework that examines the roles and benefits of each "layer" in the stack—acquisition through marketing and advertising, digital experiences and clickstream measurement, the back office functions, and analysis. Learn how these technologies can help you drive engagement, measure results, increase sales, and improve customer relationships.

NOTE: While specific software and platforms aren't endorsed, you will see how tools like a customer relationship management system and web analytics work in a successful marketing mix.


Bootstrap 4: First Look

Lynda.com - Sun, 05/08/2016 - 20:00
Authored By: Ray Villalobos

Released On: 5/9/2016

Bootstrap 4 is here, and it's an important update that touches nearly every line of code. Get your first look at the changes in this popular responsive design platform. Our resident Bootstrap expert Ray Villalobos covers Reboot.css, which standardizes a lot of the CSS in Bootstrap 4; the new card components; and changes to the grid, forms, and tables in Bootstrap. Plus, find out how to compensate for the deprecation of Glyphicons and adjust to smaller changes throughout the platform. These tips will help you avoid some of the pitfalls when it comes to upgrading your own site from Bootstrap 3—and get excited about what's to come.


Navisworks Essential Training

Lynda.com - Sun, 05/08/2016 - 20:00
Authored By: Eric Wing

Released On: 3/27/2014

Navisworks spans the design and the construction worlds. This course is designed for residents of both: construction personnel, architects, and engineers who are looking to integrate design with the as-built world. Learn how to use Navisworks Manage and Navisworks Simulate to gain control and get a holistic view of your projects. Eric Wing shows how to manage models, clash the models for interference, and virtually construct a building using a construction timeline. He also shows how to create material takeoffs and conduct live, interactive walk-throughs with clients and contractors. On the surface, Navisworks might look like just a file viewer, but with this course, you'll learn things about its analysis and simulation tools that would be either impossible or impossibly expensive any other way.


Data Visualization Storytelling Essentials

Lynda.com - Sun, 05/08/2016 - 20:00
Authored By: Bill Shander

Released On: 5/9/2016

We are wired for story. We crave it. Storytelling has played an integral role in our ability to make progress. It should come as no surprise, then, that presenting data and information in story form maximizes the effectiveness of our communication. We can create deeper emotional responses in our audience when we present data in story form.

Join data visualization expert Bill Shander as he guides you through the process of turning "facts and figures" into "story" to engage and fulfill our human expectation for information. This course is intended for anyone who works with data and has to communicate it to others, whether a researcher, a data analyst, a consultant, a marketer, or a journalist. Bill shows you how to think about, and craft, stories from data by examining many compelling stories in detail.


Music Production Secrets

Lynda.com - Thu, 05/05/2016 - 20:00
Authored By: Larry Crane

Released On: 9/25/2015

Music Production Secrets is a weekly series with Tape Op magazine founder and Jackpot! Recording Studio owner Larry Crane. Every Friday, Larry provides a new technique for tailoring your effects, gaining sonic control, and opening new creative doors during mixing and tracking.

These tutorials work with any DAW, in almost every recording scenario, and are based on Larry's 20+ years of experience recording, producing, and mixing some of the world's best musicians, including Sleater-Kinney, The Decemberists, Elliott Smith, She & Him, Jolie Holland, and Stephen Malkmus. Tune in every week for another tip.


Pixel Playground

Lynda.com - Thu, 05/05/2016 - 20:00
Authored By: Bert Monroy

Released On: 6/7/2013

Take a 10-minute recess every week and join Bert Monroy in Adobe Photoshop or Illustrator, the playgrounds of digital artists. Every Friday Bert walks through a fun, self-contained project that tests your skills and challenges the imagination. These programs aren't just image editors; they are sandboxes for creativity and experimentation. Take a spin through a carousel of tools and get reinspired, each and every week.


Fuji X-T1 Tips and Techniques

Lynda.com - Thu, 05/05/2016 - 20:00
Authored By: Ben Long

Released On: 5/6/2016

The Fuji X-T1 is a mirrorless camera with a big viewfinder and compact, retro style. It's also packed with features that allow you to fine-tune everything from focus to exposure. The unique "modeless" design provides remarkable flexibility but also requires you to rethink how to approach some shooting scenarios.

In this course, photographer and educator Ben Long demonstrates a set of customization strategies aimed at making the Fuji X-T1 far more responsive and effective. That way, you can focus on composition and creativity, and let your camera handle the rest.


iMovie 10.1.1 Essential Training

Lynda.com - Thu, 05/05/2016 - 20:00
Authored By: Garrick Chow

Released On: 5/6/2016

iMovie is the video editor of choice for many Mac users. It's an inexpensive app that offers the basic tools you need to make a great family film, wedding video, or YouTube clip. But iMovie also includes features you see in more high-end applications, such as transitions, image stabilization, and even green-screen effects. Fully revised to reflect the latest iMovie interface, this course walks beginning and intermediate users through the process of creating high-quality videos with iMovie. First, learn how to get your footage into iMovie, from a camera or your hard drive, and navigate around the interface. Staff author Garrick Chow then provides an overview of the entire editing process—fine-tuning clips, adjusting color, adding titles and music, transitioning from one clip to the next, creating slo-mo video, and more. At the end of the course, he shows how to export your movies to share with the world.


One-Minute Weekly Songwriting Tips

Lynda.com - Thu, 05/05/2016 - 20:00
Authored By: Cliff Goldmacher

Released On: 5/6/2016


Sallie Krawcheck on Risk-Taking

Lynda.com - Thu, 05/05/2016 - 20:00
Authored By: Sallie Krawcheck

Released On: 5/6/2016

To create any type of opportunity for ourselves—and our companies—we must take chances. Yet as we progress in our careers those chances can get more intense and scary, causing us to resist taking necessary risks.

What's holding you back? How can you gain the confidence necessary to take risks and chance failing? Sallie Krawcheck is a LinkedIn Influencer and one of the most successful and influential executives in financial services. She has built her career and reputation on thoughtful risk-taking. Here she shares an approach that will help you to take chances while mitigating risk—and keep you on the track to growth and continued opportunity.


After Effects Apprentice 19: Motion Tracking with CINEMA 4D Lite

Lynda.com - Thu, 05/05/2016 - 20:00
Authored By: Chris Meyer, Trish Meyer

Released On: 5/6/2016

Learning After Effects? Take your skills to the next dimension: 3D. After Effects CC comes bundled with the 3D application CINEMA 4D Lite and a pipeline to integrate its output directly into the After Effects timeline. In this course for C4D beginners, After Effects expert Chris Meyer shows you how to track and extract the camera move and ground plane from already shot footage, and add a 3D model—complete with lighting and shadows—to the scene. These project-based lessons are a great way to familiarize yourself with C4D motion tracking and layers.

The first course in the series, After Effects Apprentice 17, includes an overview of the C4D Lite user interface, as well as important setup information you need to know whenever you use live C4D layers in After Effects. We recommend you watch it first if you have no prior experience with C4D.


Creating Optimized Web Graphics

Lynda.com - Thu, 05/05/2016 - 20:00
Authored By: Brian Wood

Released On: 5/6/2016

Creating graphics is easy. But creating optimized web graphics that download quickly and look great on a variety of devices can be a chore. Learn the best file formats and production techniques to get great looking graphics every time, in this course with Brian Wood. Discover how compression affects image quality; learn the pros and cons of vectors vs. raster images, and JPGs over PNGs and GIFs; and find out how to optimize images for Retina displays.

These tutorials use programs like Photoshop, Illustrator, and Sketch, but the tips apply equally well to any other graphics software.


Creating a Short Film: 02 Writing

Lynda.com - Wed, 05/04/2016 - 20:00
Authored By: Chad Perkins

Released On: 5/5/2016

Creating a Short Film is a 13-part training series that shows the actual struggles and challenges filmmakers have to overcome to get films made. Author Chad Perkins and his team made a short film, The Assurance, and documented the process: from writing and directing to editing and screening the film. In this installment, Chad covers the basics of writing a great script—turning your ideas into cinematic gold. Learn the fundamentals of storytelling: believable characters that develop over the course of the film, engaging conflict, and strong story structure. Find resources to inspire your next idea and the screenwriting software that will help you format your script. Learn the specifics of writing a fantasy film, and watch as Chad and his team write, polish, and rewrite their script over the course of production—making the hard choices to abandon some great moments to make a better movie.

. Make sure to watch the first installment to learn about the background of the project and to get an overview of the role of the producer. Watch the follow-up episodes to learn more about pre-production, directing, working with actors, editing and visual effects, and everything else that goes into filmmaking. This is a one-of-a-kind educational experience you won't find anywhere else.


The Practicing Photographer

Lynda.com - Wed, 05/04/2016 - 20:00
Authored By: Ben Long

Released On: 5/19/2013

In The Practicing Photographer, photographer and teacher Ben Long shares a weekly serving of photographic instruction and inspiration. Each installment focuses on a photographic shooting scenario, a piece of gear, or a software technique. Each installment concludes with a call to action designed to inspire you to pick up your camera (or your mouse or smartphone) to try the technique for yourself.


InDesign Secrets

Lynda.com - Wed, 05/04/2016 - 20:00
Authored By: David Blatner, Anne-Marie Concepción

Released On: 8/25/2011

In this series, David Blatner and Anne-Marie Concepción, co-hosts of the web's top resource for InDesign tips and tricks, InDesignSecrets.com, share some hidden and sometimes surprising workflow tips that will make working in InDesign more efficient and more fun. The course covers built-in timesaving features such as Quick Apply and auto-expanding text, but also little-known tricks, such as using the eyedropper to copy and paste character and paragraph text attributes and making accurate selections by selecting through or even into objects.

New techniques will be added to the collection every other week, so check back early and often. Find more tips and tricks at indesignsecrets.com.


Up and Running with Raspberry Pi

Lynda.com - Wed, 05/04/2016 - 20:00
Authored By: Mark Niemann-Ross

Released On: 7/8/2015

Unlock a world of hardware programming possibilities with the Raspberry Pi. This inexpensive little computer has been used to build Internet-connected dog treat dispensers, smartphone-operated coffeemakers, and even a solar-powered computer. Imagine what innovative projects you can create with the Raspberry Pi—and a little training.

Join Mark Niemann-Ross, content manager for the developer segment at lynda.com, as he shows you how to buy, set up, and configure your first Raspberry Pi. He'll show you how to accessorize your Pi, boot it up, make it play sounds, and program simple tasks. You'll also explore basic electronics (resistors, transistors, and more) with the Raspberry Pi's GPIO pins. The final chapter explores a practical sample project—setting up a media center—which provides a small taste of what you can DIY with the Raspberry Pi.


Learn Pixelmator: The Basics

Lynda.com - Wed, 05/04/2016 - 20:00
Authored By: Richard Harrington

Released On: 5/5/2016

If you're up and running with Pixelmator, but want a more comprehensive look at its image enhancement and design tools, this is the course for you. Pixelmator is a popular and affordable Mac OS X app, which offers support for Adobe file formats. With Pixelmator you can easily collaborate with other photographers and designers using the Creative Cloud. Join Rich Harrington for a tour of the complete Pixelmator workflow, including making accurate selections, performing targeted image adjustments, designing with text and shapes, retouching, masking, and making complex designs quickly with other effects. Rich also explores Pixelmator for iOS, which allows you to share projects between iPhones, iPads, and Mac computers and continue your work on the go. Once your project is finished, you'll learn how to export files in several popular formats for sharing, posting on the web, or using in other software packages.


Creating a Short Film: 02 Writing

Lynda.com - Wed, 05/04/2016 - 20:00
Authored By: Chad Perkins

Released On: 5/5/2016

Creating a Short Film is a 13-part training series that shows the actual struggles and challenges filmmakers have to overcome to get films made. Author Chad Perkins and his team made a short film, The Assurance, and documented the process: from writing and directing to editing and screening the film. In this installment, Chad covers the basics of writing a great script—turning your ideas into cinematic gold. Learn the fundamentals of storytelling: believable characters that develop over the course of the film, engaging conflict, and strong story structure. Find resources to inspire your next idea and the screenwriting software that will help you format your script. Learn the specifics of writing a fantasy film, and watch as Chad and his team write, polish, and rewrite their script over the course of production—making the hard choices to abandon some great moments to make a better movie.

. Make sure to watch the first installment to learn about the background of the project and to get an overview of the role of the producer. Watch the follow-up episodes to learn more about pre-production, directing, working with actors, editing and visual effects, and everything else that goes into filmmaking. This is a one-of-a-kind educational experience you won't find anywhere else.


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