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Information for:

Steve Jobs :

Science - Wed, 01/04/2017 - 01:00
Categories: New Materials

The art of the pitch :

Business & Economics - Wed, 01/04/2017 - 01:00
Coughter, Peter
Categories: New Materials

Campaigns that shook the world :

Business & Economics - Wed, 01/04/2017 - 01:00
Rogers, Danny, author
Categories: New Materials

Ethics in public relations :

Business & Economics - Wed, 01/04/2017 - 01:00
Parsons, Patricia (Patricia Houlihan), author
Categories: New Materials

Reputation management :

Business & Economics - Wed, 01/04/2017 - 01:00
Doorley, John, author
Categories: New Materials

Foundations of Calligraphy

Lynda.com - Tue, 01/03/2017 - 19:00
Authored By: Ina Saltz

Released On: 1/4/2017

Calligraphy is the source and root of all letterforms. Whether you're an aspiring type designer or lettering artist, or just someone who wants to write beautifully, this course provides you with a springboard to the study of any calligraphic hand. Follow Ina Saltz as she walks you through how to write the basic italic forms using a broad-edged pen. To begin, learn what materials you'll need and how to prepare your writing surface. Next, practice and progress through minuscules, or small letters, majuscules, or capital letters, numbers, and punctuation. Ina also touches on how to write with smaller nib sizes, add flourishes, and use color, as well as how lefties can best tackle calligraphy.


Find and Test Your Business Idea

Lynda.com - Tue, 01/03/2017 - 19:00
Authored By: Dave Crenshaw

Released On: 1/4/2017

The prospect of starting your own business from scratch can feel at once exhilarating and overwhelming. Before you launch a new business, it's critical that you validate and test your ideas to determine if they represent legitimate market needs. In this course, Dave Crenshaw helps you determine first which businesses are best suited to you as an entrepreneur, and then how to brainstorm ideas and identify which idea is a real opportunity. Lastly, he helps you create and execute a plan to test for validity before you start a business.


Premiere Pro Guru: Markers

Lynda.com - Tue, 01/03/2017 - 19:00
Authored By: Luisa Winters

Released On: 1/4/2017

Markers are an essential part of workflows for many editors. Having a firm grasp of how they work in Adobe Premiere Pro can help you use the program more effectively. You can use markers to help you remember steps still to be done, or to communicate with other editors sharing the project. You can also use markers to create web links, DVD chapter stops, or even to edit your clips to music. In this course, Luisa Winters explains why markers are important to the editing process, and goes into the different types of markers you can access in Premiere Pro and how to use them.


PowerPoint Tips Weekly

Lynda.com - Tue, 01/03/2017 - 19:00
Authored By: Garrick Chow, Nick Brazzi, Jess Stratton

Released On: 1/4/2017

You may already be familiar with the basics of Microsoft PowerPoint, but there's more to a great presentation than just bullets and text. This weekly series provides quick tips that will improve the look of your slide decks and better engage your audience. Staff instructors Garrick Chow, Nick Brazzi, and Jess Stratton provide new PowerPoint tips every Wednesday, focusing on topics such as creating balance in your slides, formatting, working with photos and video, animating text and objects, and more. Plus, learn how to extend PowerPoint and connect to cloud accounts such as OneDrive and Google Drive. It doesn't matter whether you use PowerPoint for Windows, PowerPoint for Mac, or work exclusively with Office 365; these tips will help all users maximize their productivity and success with PowerPoint.


3ds Max: Hard Surface Modeling Basics

Lynda.com - Tue, 01/03/2017 - 19:00
Authored By: Joel Bradley

Released On: 1/4/2017

Hard surface modeling is all about designing man-made objects: machines, vehicles, tools, weapons, and so on. Because the edges and angles are distinct and the surfaces are typically smooth, there are many opportunities to use 3ds Max's built-in tools to make your modeling process more efficient. 3ds Max: Hard Surface Modeling Basics helps you learn the tools and techniques to model a high-poly mesh—in this case, an old deep sea diving helmet and shoulder guard—as quickly and efficiently as possible. The assets you produce as a result of this course can be used in games, product visualizations, and more. Join Joel Bradley as he shows how to set up your environment for maximum efficiency and use a variety of techniques to execute the final design, including spline modeling, welding, component modeling, extruding from primitive objects, cutting, and box modeling. Plus, learn how to use the power and flexibility of the modifier stack to refine your hard surface models.


Creating Your Sales Process

Lynda.com - Tue, 01/03/2017 - 19:00
Authored By: Dean Karrel

Released On: 1/4/2017

There's an abundance of sales methodologies and theories out there. That said, no matter how they're packaged, each theory is based around the same basic principles of planning, assessing need, and either presenting a product or offering a service. This course outlines these commonalties and distills them into 11 essential steps. Learn about how gathering information to evaluate potential clients can help you determine how your products or services can solve their problem. Once you've done your homework, discover how to present and sell your product, follow up with your customer, and continually hone your sales process.


DaVinci Resolve Guru: Color Correcting Log, Raw, and Flat Footage

Lynda.com - Mon, 01/02/2017 - 19:00
Authored By: Patrick Inhofer

Released On: 1/3/2017

In this installment of DaVinci Resolve Guru, explore the concepts of log and raw footage. Colorist Patrick Inhofer underscores the disparity between the two recording methods and shows you how to tell the difference when using DaVinci Resolve. This course also shows you how to set your raw settings for a project and individually, shot by shot. Explore the concept of color correcting flat footage shot on a DSLR and how that differs from shooting log and raw.

Once you're familiar with the differences between log, raw, and flat recordings, explore two different methods for color correcting that footage. First, Patrick shows you how to color correct manually, using the traditional tools in DaVinci Resolve. Then, he explains how to use lookup tables (LUT), and discusses LUT strengths and limitations.


Improving Your Focus

Lynda.com - Mon, 01/02/2017 - 19:00
Authored By: Dave Crenshaw

Released On: 1/3/2017

In our hectic world, time management alone doesn't cut it. To truly increase your efficiency, it's crucial that you improve your focus as well as tend to your calendar. In this course, productivity expert and best-selling author Dave Crenshaw helps you develop the survival skills to both avoid daily distractions and stay focused on what's most valuable. Curate your digital and physical space to strengthen concentration, discover ways to keep your mind on task, and protect your relationships—both at work and at home—by focusing on what's most important.


V-Ray: Control Color Bleed in 3ds Max

Lynda.com - Mon, 01/02/2017 - 19:00
Authored By: Brian Bradley

Released On: 1/3/2017

Color bleed is a common problem in global illumination (GI) renders, as colors are transferred by means of indirect light reflection. By understanding how light works in the real world, and using 3ds Max and V-Ray to mimic that behavior virtually, you can prevent most color bleed problems. Join Brian Bradley as he demonstrates the causes of—and solutions for—the color bleed that occurs in V-Ray GI renders. Learn how to control color bleed in a physically accurate manner (as you could on a real-world set), and by using GI-specific tools along with other nonphysical controls such as Materials Overrides and the V-Ray Object Properties dialog.


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