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Predictive Customer Analytics

Lynda.com - Sun, 07/02/2017 - 20:00
Use big data to tell your customer's story, with predictive analytics. In this course, you can learn about the customer life cycle and how predictive analytics can help improve every step of the customer journey.

Start off by learning about the various phases in a customer's life cycle. Explore the data generated inside and outside your business, and ways the data can be collected and aggregated within your organization. Then review three use cases for predictive analytics in each phase of the customer's life cycle, including acquisition, upsell, service, and retention. For each phase, you also build one predictive analytics solution in Python. In the final videos, author Kumaran Ponnambalam introduces best practices for creating a customer analytics process from the ground up.

Time Management for Managers

Lynda.com - Sun, 07/02/2017 - 20:00
When you begin to manage people, organizing your time reaches a whole new level of complexity—team members may need more time with you than you're anticipating, direct reports may frequently come by your desk with questions, and you may receive more emails than you can keep up with. As a manager, you want to make sure you're being productive with your time while setting a good example for your team.

In this course, best-selling author Dave Crenshaw offers managers at all levels practical strategies for efficient time management. Dave covers time management best practices for managing people, including delegating tasks, managing expectations, and establishing productive one-on-one meetings. He also provides helpful tips for managing projects, including how to coordinate multiple projects, allocate scarce resources, hold a team accountable to deadlines, and communicate deadline changes when necessary. Additionally, Dave covers how to manage priorities, including using your calendar as a prioritization tool, keeping your meetings action-focused, and shifting priorities when the need arises.

Illustrator CC 2017 One-on-One Advanced

Lynda.com - Sun, 07/02/2017 - 20:00
Learn how to be the best Adobe Illustrator user you know. This comprehensive, project-based course is the second in a series of three courses by industry pro Deke McClelland. In this course, Deke doesn't just talk about how to leverage different Illustrator features—he ties each concept to a clearly-defined task, ensuring that you close out each section of the course with a practical understanding of the concepts. Discover how to convert scanned line art to scalable, vector-based path outlines using the automated Image Trace feature. Plus, learn how to make a logo using the transformation tools, create an emoji with the Gradient tool, and turn a simple circle into an intricate origami flower with the program's dynamic effects.

Autodesk Inventor: Accelerating Design Using Standards

Lynda.com - Thu, 06/29/2017 - 20:00
Inventor—the mechanical design and 3D CAD software from Autodesk—boasts an array of powerful design and engineering tools. In this course, learn about a particular group of tools in Inventor that make it easier to find and include standard components in your designs. Thom Tremblay starts by showing how to access the Design Accelerator tools—which have actually been built into Inventor for years. He explains how to replace the often tedious process of adding bolted connections, metal frames, and gears to a design with a smarter and simpler process. In addition, he discusses how to use the range of motion and loads of an assembly to generate a spring.

Designing and Prototyping a Mobile App with Adobe XD

Lynda.com - Thu, 06/29/2017 - 20:00
In this course, learn how to design a mobile app, and then prototype that same app directly in Adobe Experience Design (XD) CC. Paul Trani shows how to lay out a screen design, explaining how to create graphics and use text, as well as how to import vector and bitmap graphics into a design. He demonstrates how to create complex screen designs, complete with repeated lists and grids that are as simple to change as they are to create. Once you finish your design, Paul shows how to link different screens together to prototype your app—complete with interactions that transition to different screens and back. The end result is a fully-designed prototype that can be used as the guide for the actual app. Plus, he demonstrates how to share your app with others to receive feedback, and how to export content—artboards, screens, and assets—for use elsewhere.

Photo Gear Weekly

Lynda.com - Thu, 06/29/2017 - 20:00
Get your gear on! Join photographer, author, and educator Tim Grey every Friday for insights on camera gear of all kinds. In Photo Gear Weekly, Tim shares tips for mastering your camera's advanced features, recommends accessories that will streamline your shooting and expand your creative options, and spotlights hot gear—new and vintage alike—that you'll want to know about.

Photoshop Automation: Tips, Tricks, and Techniques

Lynda.com - Thu, 06/29/2017 - 20:00
If you're like most creative pros, you probably spend a lot of time in Photoshop. And if you're like a lot of Photoshop users, you probably spend an undue amount of time performing the same tasks. In this course, learn how to automate repetitive tasks in Photoshop, so that you can accomplish more in less time. Join Adobe evangelist Julieanne Kost as she discusses a variety of productivity-boosting techniques for Photoshop automation. She shares tips for working with actions, using the Batch command, scripting, and more.

Dynamo for Revit Project Setup

Lynda.com - Thu, 06/29/2017 - 20:00
By automating the setup of Autodesk Revit project files using Dynamo—instead of manually performing each setup task yourself—you can save time and enhance your overall productivity. In this course, learn how to apply basic visual programming concepts to build scripts to automate the repetitive tasks involved in setting up new projects in Revit. Join Ian Siegel as he takes you from start to finish through automating different project setup routines, including generating floor and ceiling plans, creating overall building elevations, and laying out the entire set of sheets for a project. When you wrap up this course, you'll be familiar with how to complete a Dynamo workflow that can help you tackle your BIM management work more effectively.

Learning 3D Graphics on the Web with Three.js

Lynda.com - Thu, 06/29/2017 - 20:00
3D graphics are a core part of data visualization, virtual reality, augmented reality, and gaming—all fields that are growing fast! Learn to use the three.js JavaScript library to create 3D graphics for the web. Discover how to create 3D objects and customize their properties, work with different types of lights, animate your scene, add materials and textures, and build particle systems. Author Engin Arslan also teaches students how to render the scene, adding in post-processing effects and shaders. This course will give you the technical and conceptual understanding for creating advanced visuals with three.js, and working with 3D graphics in general.

Lightroom & Photoshop Workflows: Start-to-Finish Studies

Lynda.com - Thu, 06/29/2017 - 20:00
Learn Lightroom and Photoshop workflow and image editing techniques by watching a pro. In this project-oriented course, Adobe evangelist Julieanne Kost takes five images from start to finish, beginning in Lightroom and ending in Photoshop. As Julieanne walks through each workflow, she helps you understand which image editing techniques you'd apply to your photos in Lightroom, and when you'd want to switch to Photoshop to make further changes. She demonstrates how to adjust tone and enhance images in Lightroom using more traditional tools and techniques, and then proceed to Photoshop for more elaborate manipulations. Plus, she explains how to use retouching tools to remove distracting elements, and unify the color and tone of multiple images.

Learning Articulate 360: Rise

Lynda.com - Wed, 06/28/2017 - 20:00
Rise—which is part of the Articulate 360 suite of authoring tools—was designed to help you create and manage mobile responsive elearning projects. In this course, learn how to use Rise to create responsive elearning courses that look just as great on tablets and mobile devices as they do on desktops. Tim Slade kicks off the course by discussing the basics of mobile responsiveness and familiarizing you with the Rise interface. Next, he demonstrates how to create a Rise project from scratch, explaining how to set up a new course and add a variety of different lessons. He also shows how to create custom lessons with multiple types of media and interactions, customize your settings, and share and export your Rise course.

VMware vSphere Certified Professional on vSphere 6 Cert Prep (2V0-621): The Basics

Lynda.com - Wed, 06/28/2017 - 20:00
Demonstrate your ability to deploy and manage VMware vSphere 6 environments by working towards becoming VCP6-DCV certified. In this course, VMware Certified Instructor Rick Crisci helps you get ready for the VMware Certified Professional 6 – Data Center Virtualization Exam (2V0-621)—one of the required exams for VCP6-DCV certification—by providing you with an overview of the test. Rick goes over the specifics of the exam, covering certification prerequisites, the question types you should expect to see, and study tips. He then provides an overview of the 10 exam domains, and provides references to the corresponding courses on LinkedIn Learning and Lynda.com. Finally, he shares other resources that can help you prepare for the exam, including hands-on labs and live, instructor-led training.

Raw & Log Video Production Workflows

Lynda.com - Wed, 06/28/2017 - 20:00
Capturing video in raw or log tells the camera to record more values from a scene—meaning you'll be able to recover more from your highlights and shadows and adjust more colors and tones in post-production. Granted, the files sizes will be bigger, and working with these file types can be a bit intimidating, but the additional adjustment options afforded to you by working in log or raw often makes capturing in any other mode a thing of the past.

In this course, join Rich Harrington as he shows you how to record video in raw and log, process the files, and complete a post-production workflow. First, Rich explains the reasons why raw and log files can be beneficial to use. Then, he shows you how to configure camera settings and start recording, monitoring along the way. Next, he covers the file transfer process so you can get the videos ready for post. Finally, he takes you through post-production editing workflows using Adobe Premiere Pro CC, Final Cut Pro X, and DaVinci Resolve. Additionally, Rich shows you some manipulation tricks. (Author: Richard Harrington)

Salesforce for Customer Service

Lynda.com - Wed, 06/28/2017 - 20:00
Explore how to leverage the cloud-based help desk solution from Salesforce, Service Cloud, to manage customer service interactions. Increase customer satisfaction by accessing detailed Salesforce data and use Service Cloud's automation and knowledge base features to streamline interactions and find resolutions more quickly. Christine Pereira covers topics such as creating and managing cases, adding assignment rules, building a team of customer service reps, and finding and using knowledge articles to respond to cases. Plus, learn how to run reports to review statistics such as total cases created, case duration, solutions listed, etc., and discover how to customize reports to suit your needs. (Author: Christine V Pereira)

Learning Natural Light Portrait Photography

Lynda.com - Wed, 06/28/2017 - 20:00
Lighting can make or break a portrait. Photographers often try to improve light using flash or lighting panels, but that hardware can be expensive, tricky to learn, and a pain to carry around. Learning how to harness natural light instead can help you enhance your work without requiring you to invest in new equipment, whether you're a creative pro who has to take the occasional headshot for your job or an enthusiast who wants to explore portraiture.

In this course, photographer Chris Orwig shows how to shoot effective portraits in natural light—even when the light isn't great. Chris explains how to find the best light, use open shade to your advantage, and leverage the uniqueness of doorway light. He also goes into camera and lens considerations, creating better compositions, working with people, planning for a shoot, and tackling a live shoot. Plus, he shares some tips for earning income as a people photographer.

Google AdWords Essential Training

Lynda.com - Wed, 06/28/2017 - 20:00
Get more visitors to your website and more value from your pay-per-click (PPC) spend with Google AdWords. It all starts with knowing how AdWords works, and knowing what your business and customers need. Then you'll learn how to set up a new AdWords account and start researching your keywords: the foundation of all great ads.

Once you've set up your campaign, you'll learn how to use AdWords reporting and Google Analytics to monitor the performance of ads and optimize ads to get more clicks, conversions, and ultimately more return on your investment (ROI) in search advertising. Plus, learn about audience remarketing and what ad extensions can do for you.

Because Google frequently adds new features and functionality, we're committed to keeping this course up to date with the latest training. Check back often for updates!

This course is part of a Learning Path approved by the American Marketing Association.

Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.

(Author: Brad Batesole)

Virtual Reality Foundations

Lynda.com - Wed, 06/28/2017 - 20:00
Virtual reality has been in existence for a while, but has many new uses in architecture, engineering, and construction (AEC), manufacturing, and dozens of other industries, allowing for innovative ways to visualize and collaborate. New tools including 3D scanning, drones, and photogrammetry, along with access to CAD data, have opened the door to VR in the enterprise space. Tools for real-time visualization have also become easier to use and less expensive. With these advances, it's possible for almost anyone to leverage VR technology to create innovative narratives for seeing, selling, and communicating information. Join 3D artist Craig Barr for an overview of virtual reality: what it is, where it's used, and what's in store for the future of VR. Plus, learn how the VR content creation process works and what you need to know to get started in this exciting (and expanding) field.

Learning Moodle 3.3

Lynda.com - Wed, 06/28/2017 - 20:00
Learn how to leverage Moodle—the popular open-source learning management system (LMS)—to set up online courses that help students both engage with the material and enhance their digital literacy skills. In this course, Oliver Schinkten demonstrates the features and functions of Moodle 3.3 by walking through how to set up and add a course. Oliver demonstrates how to add students, collect and grade assignments, quiz students, and add resources to the different sections of your course. He also shares best practices for getting the most out of this LMS.

Learn T-Shirt Printing and Design

Lynda.com - Tue, 06/27/2017 - 20:00
There's more to successfully designing and producing a t-shirt than you might think. This course spells it all out, from design through production. Sebastian Bleak explains which kinds of materials—cotton or blends—do best with particular types of designs, and covers various printing methods, design considerations, production challenges, and—of course—budgets and how to get the most out of your design. By walking through potential pitfalls and providing you with the knowledge you need to make smart creative and logistical decisions, he helps ensure that you'll have a better chance of getting your t-shirt design right the first time.

Smart Cities: Solving Urban Problems Using Technology

Lynda.com - Tue, 06/27/2017 - 20:00
Cities are changing rapidly—growing in size and density, creating more waste, and using more resources. To solve the problems these pressures create, city governments need to think different. Enter smart cities—cities that use 21st century thinking and technology to enable a better quality of life for their citizens. Hosted by Jonathan Reichental (named one of the world's top 100 CIOs in 2017), this short documentary profiles the City of Palo Alto, California. There forward-thinking officials are coming up with creative solutions to problems like traffic and air pollution—and opening up their doors and their data so that community members can get involved. Learn how sensors that bridge the physical and digital worlds and open-data policies are making government more agile and more innovative. Plus, find out how smart cities' technology investments will power a new job market for technical and creative professionals who want to do meaningful work for their communities.