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What is the Enterprise Academy?: Lauinger Library launches the Enterprise Academy for Business Research, a series of workshops designed to develop the skills necessary for success in finance, marketing, management, and international business. The workshops are ideal for any student, faculty, or staff member of the Georgetown University community who wishes to take advantage of the wealth of information available for business research.
Each of the four business topics is explored in a series of four workshops. The
workshops include the opportunity to practice hands-on exercises at individual
workstations. After taking the classes, participants will be able to identify
their information needs in business situations, choose the correct research tools
to gain information, and make better-informed business decisions.
What is the spring schedule?:
Management all classes are on Thursday 12:00-1:00 p.m.
Before the Interview January 25
Where do you find the companies you want to work for? Learn the history, purpose,
and goals of the company, using Hoover's and other sources.
Using Research Time Wisely February 1
Learn to effectively search ABI/Inform Global, Lexis/Nexis, and Business & Industry
databases. These techniques will cut your research time.
Using SEC filings for SWOT Analysis February 8
Find the Strengths, Weaknesses, Opportunities, and Threats in one convenient
source, Global Access. Learn to read between the lines and among the columns.
Researching Non-Profits February 15
Learn how to find more about and from non-governmental organizations, associations,
and governments.
Marketing - All Marketing workshops will be held on Wednesdays 5:00-6:00 p.m.
Introduction to Marketing Research February 14
Introduces resources for competitive intelligence and media planning.
Simmons Choices II February 21
Explores US buying habits, by combinations of brands, demographics, and media.
Demographics USA March 21 (4:00-5:00 p.m.)
Reviews the electronic version of the Survey of Buying Power and Media Markets.
Geographic Information Systems (GIS) March 28
Learn how to use the latest tool in identifying customers or site selection.
What do I else do I need to know?: All workshops are held at the Dubin Room in Lauinger Library, Room 156. Registration is not necessary. For more information contact Jennifer Boettcher, Business Reference Librarian, at 202
687-7495.
What if I want to have this workshop outside the scheduled time?: Workshops are available for self-defined topics, however a minimum of four
people must attend. To schedule a workshop contact Jennifer
Boettcher
