Enterprise Academy
Enterprise Academy for Business Research is a series of workshops to develop your professional skills in finance, marketing, management, international business, and other ventures. After taking a class a participant will be able to:
- identify their information needs in business situations,
- choose the correct research tools and use them effectively, and
- make better-informed business decisions.
The workshops are arranged for the day and time convenient to you. Minimum requirements:
- at least four people must attend,
- one person must be affiliated with Georgetown University, and
- it can only be scheduled when the room and instructor are available.
Contact Jennifer Boettcher to schedule a session
Table of Contents
All classes are in the Dubin Room and are one hour long, unless noted.
Must show your GUID (GoCard) or show a valid government ID and sign in.
Scheduled Workshops
MBA Briefing: Library Orientation Sessions for Business Students
Orientation to library services: group study rooms, free direct borrowing, coffee shop, videos, and more. An introduction to business databases used in financial, management, and marketing research.
Management
Before the Interview
Where do you find the companies you want to work for? Learn the history, purpose, and goals of the company, using Hoover's and other sources.
Contact Jennifer Boettcher to schedule a session.
Using Research Time Wisely
Learn to effectively search ABI-Inform, Factiva, Lexis/Nexis, and other databases. These techniques will cut your research time.
Contact Jennifer Boettcher to schedule a session.
MBA Briefing
Introduction to business databases used in financial, management, and marketing research and also an orientation to library services: group study rooms, free direct borrowing, and more.
Contact Jennifer Boettcher to schedule a session.
Using SEC filings for SWOT Analysis
Find the Strengths, Weaknesses, Opportunities, and Threats in one convenient source, WestLaw Business. Learn to read between the lines and among the columns.
Contact Jennifer Boettcher to schedule a session.
Finding Manufacturing Costs
How much money is spent on advertising or IT services in cat food manufacturing? How much materials are consumed in the process? What is the labor costs? Learn about identifying and accessing sources for operational data: Annual Survey of Manufacturing, Economic Census, Producer Price Index, and much more.
Contact Jennifer Boettcher to schedule a session.
Researching Non-Profits
Learn how to find more about and from non-governmental organizations, associations, and governments.
Contact Jennifer Boettcher to schedule a session.
International Business
Introduction to International Business
Introduces resources for understanding a country's people, economy, and government.
Contact Jennifer Boettcher to schedule a session.
Global Integrative
Resources for locating information, identify barriers and incentives, cover market reports for countries, and researching industries
Contact Jennifer Boettcher to schedule a session.
International Financial Statistics (IFS)
Features the IMF statistical data, providing historical macroeconomics data for countries.
Contact Jennifer Boettcher to schedule a session.
International Trade Data Resources
Review of electronic and print sources containing trade data.
Contact Jennifer Boettcher to schedule a session.
Finance
Introduction to Financial Sources
A brief overview of stock, bond, mutual fund, and stock market resources. Some company research also discussed.
Contact Jennifer Boettcher to schedule a session.
Compustat Research Insight
Learn the functions of Research Insight. This source gives detailed historical financial data.
Contact Jennifer Boettcher to schedule a session.
Bloomberg
Introduction to statistical data on market instruments, analytic, and economic data for US and foreign public companies. Held in MSB's Tech Center or Car Barn only. Because of limited hands-on access, classes are half hour long only.
Contact Jennifer Boettcher to schedule a session.
Morningstar
Maximize your knowledge of mutual funds by learning this source. Use its screening and ranking tools on over 150 data points for over 10,000 funds.
Contact Jennifer Boettcher to schedule a session.
Marketing
Introduction to Marketing Research
Introduces resources for competitive intelligence from market research reports.
Contact Jennifer Boettcher to schedule a session.
Simmons Choices III
Explores US buying habits, by combinations of brands, demographics, and media.
Contact Jennifer Boettcher to schedule a session.
Demographics USA
Reviews the electronic version of the Survey of Buying Power and Media Markets
Contact Jennifer Boettcher to schedule a session.
Geographic Information Systems (GIS)
Learn how to use the latest tool in identifying customers or site selection using ArcView GIS
Contact Jennifer Boettcher to schedule a session.
Other Possibilities
MBA Briefing
Introduction to business databases used in financial, management, and marketing research and also an orientation to library services: group study rooms, free direct borrowing, and more.
Contact Jennifer Boettcher to schedule a session.
International E-Commerce Policy
Introduction to free, proprietary, and print sources covering international policy issues in E-Commerce.
Contact Jennifer Boettcher to schedule a session.
Training from University Information Systems (UIS)
UIS provides training in word-processing, multimedia development, web design, and statistical programs.
Contact Jennifer Boettcher to schedule a session.
