Simmons Choices II CD-ROM

Lauinger Library/Georgetown University

Simmons Choices II CD-ROM

Tutorial

Choices II CD-ROM from Simmons Market Research Bureau allows you to explore United States buying habits of people based on their media habits. The CD-ROM version is an extension of Simmons Survey of Media and Markets (HF 5415.33 .U6 S58, located in the Reference shelves) which is taken from their National Consumer Survey (NCS). The marketing data was collected from more than 20,000 households, then projected to reflect the general population. Updates are twice a year.

Learn more about:

• Bases, Columns/Targets, and Rows/Media
  
• Anatomy of the Main Screen
  
• How to Run the Crosstab Function
  
• How to Run a Private-Eye
  
• How to Run a Media Ranking (from Connie McDowell of University of Washington)
  
• Estimating Reach and Frequency (from Hairong Li of Michigan State University)
• Sample Searches

To start:

• Use the Simmons Choices II CD-ROM at the business stand-alone workstation in the Reference area
• From the screen choose Choices II, then double click the Choices II icon (uploading may take up to 1 minute)
• When the Launcher window appears, click the Run Choices II button (no need for User ID)
• Launcher must remain open while the Simmons program is running.
  
  
  
• The Main Screen will appear
• Retrieve Bases, Columns/Targets, and Rows/Media
• Choose Crosstab

To exit the CD-ROM:

• Pull down the File menu and choose Exit
• Confirm that you want to leave Choices II by clicking Yes

For help consult the SMM Description of Methodology, Technical Appendix, and Codebook, or the Choices II How to Use Manual, or select Help on the Menu Bar, or ask staff for assistance. To learn more about the survey methodology, consult the Technical Guide with the printed Survey of Media and Markets set.

Created 8/97, last revised 2/03 by Jennifer Boettcher