Australasian Marketing Journal (AMJ)
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Publisher: Elsevier for the Australian and New Zealand Marketing Academy
The Australasian Marketing Journal (AMJ) is the official journal of the
Australian and New Zealand Marketing Academy (ANZMAC). It is an academic
journal for the dissemination of leading studies in marketing, for
researchers, students, educators, scholars, and practitioners.
The objective of the AMJ is to publish articles that enrich and
contribute to the advancement of the discipline and the practice of
marketing. Therefore, manuscripts accepted for publication will be
theoretically sound, offer significant research findings and insights,
and suggest meaningful implications and recommendations.
Articles reporting original empirical research should include defensible
methodology and findings consistent with rigorous academic standards.
Manuscript submission via online system.
University of Waikato
Content available by subscription. Free content available online.
Abstracts available online. Articles available in PDF format.
Current Issue: Volume 17, Issue 2 (July 2009)
Date: 23 June 2009