ELECTRONIC NEWSSTAND

Description: 

ELECTRONIC NEWSSTAND
Date: Thu, 9 Sep 93 19:55:21 EDT
Sender: Office of Scientific and Academic Publishing <osap@cni.org>
Subject: Internet services (fwd)

Date: Tue Sep 7 08:50:26 1993
Sender: Robert Persing <persing@a1.relay.upenn.edu>
Subject: Internet services

********************

For Immeditate [sic] Release

Contact : Paul Vizza
(202) 331-7494
Info@enews.com

ELECTRONIC NEWSSTAND Launched on the Global Internet

(New York, July TK, 1993)-- The New Republic, Inc. of Washington,D.C.
and The Internet Company of Hudson, MA today launched Electronic
Newsstand Inc., a new company created to market subscription and single
copy sales for magazine publishers via the Global Internet -- the
worldwide computer communications network spanning more than 45
countries and 5 continents. The new company will also be involved in
providing advertisers access to Internet.

"We think this could become the newest and most efficient subscription
source for a wide range of publishers," says Jeffrey Dearth, President
of The New Republic magazine, founder and CEO of Electronic Newsstand
Inc. "The estimated 10 to 15 million Internet users can browse the
table of contents and selected articles from the publications of our
newsstand 24 hours a day, seven days a week, and send orders to us
electronically. It's like being in the mail every day as far as
circulation & acquisition is concerned. The publishing industry has
been looking for a new subscription source, and this is it, particularly
as the Internet continues to grow among consumers."

Publications that have signed up during the launch phase include: The
New Yorker, The Economist, The New Republic, Foreign Affairs, National
Review, Technology Review, Eating Well, Outside Magazine, The Journal of
NIH Research, The Source, and New Age Journal. These magazines will
receive subscription and single copy orders daily via electronic mail
generated by Electronic Newsstand. Other publications will be invited
to participate in the Electronic Newsstand in the coming months.

"The culture of the Global Internet is such that the information it
provides is shared freely and openly among its users," said Robert
Raisch, President of The Internet Company, and COO of Electronic
Newsstand. "That's why each of our first wave of publishers will be
providing a table of contents and one or more editorial features free
through Electronic Newsstand to users on the Internet."

"The idea is that the more people are exposed to a magazine's editorial
content, the more likely they are to be interested in subscribing to a
hard copy, or in purchasing a single issue. We've tested this concept
on one on-line computer network, and it works. Since the Internet is
really a collection of thousands of computer networks, all of which
share the same information, it's the next logical step," adds Dearth.

"The Internet Company was formed specifically to develop opportunities
like Electronic Newsstand," says Raisch. "Electronic Newsstand
represents one of the first attempts to develop general content
specifically for the Global Internet. As Internet users visit our
'store', so to speak, we will provide them with valuable information
about a wide range of products and services and this will allow them to
make truly informed purchasing decisions."

Our service is designed to showcase an advertiser's products and
services -- providing a 'point of presence' from which they can
represent their products and take orders. Once a customer accesses our
service, we are able to collect information from customers actively, by
asking questions, or passively, by simply watching where they visit and
what documents they retrieve," Raisch continues.

"Most users access the Global Internet by using personal computers over
traditional communications channels -- channels which excel at
transfering simple text. As these channels become faster and more
powerful, we'll provide a full multimedia service, including pictures,
sound and video, all over the same channel.

In the meantime, the Internet can serve vast amounts of information to
benefit advertisers and their customers. It's a win-win scenario."

Connecting to Electronic Newsstand --

Connections to the Electronic Newsstand are made via the 'gopher' protocol
to host 'gopher.netsys.com' on port 2100. If you are unable to use gopher
to access this host, you can telnet to gopher.netsys.com, login: enews

If you have any difficulties, please send mail to 'staff@enews.com'

Original posting date: 
Sunday, July 30, 1995
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