Interactive Publishing Alert

Description: 

Interactive Publishing Alert
Date: Thu, 3 Feb 1994 13:20:40 -0500 (EST)
From: Ann Okerson <ann@cni.org>
Subject: Interactive Publishing Alert (fwd)

http://netcreations.com/ipa
(Link inactive 25 May 2004)

Date: 03 Feb 94 13:11:44 EST
From: Rosalind Resnick <71333.1473@CompuServe.COM>
Subject: Re: Interactive Publishing Alert -- Sample Copy

Interactive Publishing Alert, a monthly online newsletter tracking
developments in interactive publishing and electronic media, provides
solid, hands-on information and advice for publishers thinking about
going online and for those publications that have ventured online
already. Its editor and publisher is Rosalind Resnick, a veteran business
and technology writer whose work appears regularly in Compute, PC
Today and Home Office Computing magazines. She is also the
author of Exploring the World of Online Services (Sybex, 1993).

The premiere issue debuted in February. Each issue will contain a
timely analysis of current trends plus interviews with key managers
and decision-makers and case studies of publications that are doing
things right (and wrong!). Topics will include online advertising,
Internet storefronts, multimedia, and other topics related to interactive
publishing. There will be no warmed-over press releases, just good,
old-fashioned reporting and analysis.

The current issue contains an analysis of the pro's and con's of
hooking up with a major online service versus setting up a stand-alone
computer bulletin board; an interview with Tom Mandel, the management
consultant who helps Time magazine run its board on America Online;
a profile of The Electronic Trib, The Albuquerque Tribune's online
publication; legal advice on electronic publishing rights from cyber-
lawyer and author Lance Rose; a sampling of reader opinion on the
pro's and con's of reading Atlantic Monthly online, plus a roundup of
some of the latest online publishing deals and excerpts from recent
articles about online services and interactive publishing alliances.

Here are some of the highlights:

* Tom Mandel, the management consultant who helps manage theb
Time Online bulletin board on America Line: "In the long run, I
believe the online services will be like newsstands; we wont
see much differentiation between them. In fact, they could be
dinosaur businesses."
* Author and cyber-lawyer Lance Rose on publishers' negotiating
for electronic rights from well-known writers: "The authors who
do have leverage will probably not grant all rights to their
publishers, so publishers will need to develop sophisticated
systems to keep track of which rights authors grant for various
articles. For established writers, there may eventually be an
acknowledged arena where they routinely compete with their own
publishers."
* Roy Buergi, editor of The Electronic Tribune in Albuquerque,
N.M.: "[Then-managing editor] Jack McElroy wanted to show that
a small newspaper could have a sustainable videotext system. He
wanted to prove that you didn't have to be one of the big guys
to use the technology."

Interactive Publishing Alert is available electronically only. Subscriptions are
available for $149 for 12 monthly issues or $15 for single copies. To order,
send check or money order to Interactive Communications, c/o Rosalind
Resnick, 1124 Harrison St. Hollywood FL 33019. Ms. Resnick can be
contacted at rosalind@harrison.win.net or at 71333,1473 (CompuServe) or
by phone at (305) 920-5326. Please specify the e-mail address to which
you would like your subscription sent.

Original posting date: 
Sunday, July 30, 1995
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