International Journal of Electronic Customer Relationship Management
The aim of IJECRM is to provide an international forum and refereed
reference in the field of electronic customer relationship management
(ECRM). It also proposes and fosters discussion on the interaction,
collaboration, partnership and cooperation between small and medium sized
enterprises (SMEs) and larger enterprises in a customer relationship.
More innovative analysis and better understanding of the complexity involved
in a customer relationship are essential in today¹s global businesses.
Therefore, manuscripts offering theoretical, conceptual, and practical
contributions for ECRM are encouraged.
Driven by rapidly changing business environments and more demanding
consumers, many companies are searching for new ways to achieve and retain a
competitive advantage via electronic customer relationship management
The main objective of the IJECRM is to provide a platform for interaction
between researchers and practitioners who are dealing with CRM. It also aims
to explore solutions to common CRM problems, including how to maximise
impact from CRM technology, which warehousing techniques are most effective,
and how to create and manage both short- and long-term relationships.
IJECRM provides a domain to assist professionals, academics, researchers,
policy makers and practitioners, working in the field of electronic customer
relationship management, CRM technology and software, solutions for CRM
problems, demand chain management, supply chain management and technology
management, to disseminate information and to learn from each other¹s work.
IJECRM publishes original papers, review papers, technical reports, case
studies, conference reports, management reports, book reviews, notes,
commentaries, and news. Special Issues devoted to important topics in
electronic customer relationship management, CRM technology and software,
solutions for CRM problems, demand chain management, supply chain
management, and technology management, will occasionally be published.
ISSN (Online): 1750-0672
ISSN (Print): 1750-0664
Prof. Bruce C.T. Ho
National Chung Hsing University
Institute of Electronic Commerce
250, Kuokuang Road
Content available by subscription.
Abstracts available online. Articles available in HTML and PDF format.
Current Issue: Volume 3 Number 3 2006
Date: 2 August 2006