International Journal of Electronic Marketing and Retailing (IJEMR)

Description: 

International Journal of Electronic Marketing and Retailing (IJEMR)

http://www.inderscience.com/ijemr

Publisher: Inderscience

The International Journal of Electronic Marketing and Retailing is a
scholarly and refereed journal that provides an authoritative source of
information for scholars, academicians, and professionals in the fields of
electronic marketing and retailing. The journal promotes the advancement,
understanding, and practice of electronic marketing and retailing.
Manuscripts offering theoretical, conceptual, and practical contributions
are encouraged.

The objectives of the IJEMR are to attract and publish theoretical,
conceptual, and empirical manuscripts from academics and professionals from
all disciplines regarding a wide range of contemporary issues in electronic
marketing and retailing. The aims of the journal are to disseminate
knowledge; provide a learned reference in the field; and facilitate
communication between academic and research experts, and executives.

IJEMR will publish original, high quality, theoretical, conceptual and
empirical manuscripts from academicians, researchers, and professionals.

The coverage of IJEMR includes, but not limited to, the following subjects
pertaining to electronic marketing and/or retailing:

* Emerging advances in e-marketing and its applications
* Supply chain management
* Channel management
* Etailing
* Creativity in Internet marketing and retailing
* Internet branding
* Innovation and product development
* Product strategies
* Business strategies
* Marketing strategies
* Marketing research
* B2B and B2C marketing
* Relationship marketing
* Consumer behaviour
* Customer relationship management
* Direct marketing
* Promotion
* Sales management
* Public relations
* International issues
* Business policy and decision-making
* Security and privacy issues
* Ethics and legal issues

ISSN (Online): 1741-1033
ISSN (Print): 1741-1025

Email: ijemr@inderscience.com

Editors:

Prof. Dinesh S. Dave
Department of Computer Information Systems
John A. Walker College of Business
Appalachian State University
Boone NC 28608
USA

Email: daveds@appstate.edu

Prof. Michael J. Dotson
Department of Marketing
John A. Walker College of Business
Appalachian State University
Boone NC 28608
USA

Email: dotsonmj@appstate.edu

Content available by subscription.

Abstracts available online. Articles available in HTML and PDF format.

Current Issue: Volume 1 Issue 1 2006

Date: 6 July 2006

Publisher: 
Original posting date: 
Thursday, July 6, 2006
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