Journal of Macromarketing

Description: 

Subject: Journal of Macromarketing
Date: Thu, 27 Jan 2000 20:44:17 -0500 (EST)

Journal of Macromarketing

http://jmk.sagepub.com/

ISSN: 0276-1467

The Journal of Macromarketing focuses on important social issues and how
they are impacted by marketing and on how society influences the conduct
of micromarketing. Formally published at the Business Research Division at
the University of Colorado, the Journal of Macromarketing is now published
biannually by SAGE Publications.

Recent topics covered include:

· Public Support for Lowering Market Barriers

· Sustainable Consumption and the Quality of Life

· Community Culture and Marketing Strategy as Sources of Economic
Development

· The Beginning of Mass Marketing in America

· Marketing Ethics Across Cultures

· Impoverished Consumers and Consumer Behaviour

The journal's editors welcome articles on all aspects of macromarketing.
Though primarily a marketing journal, the Journal of Macromarketing is
inclusive of a wide range of social science and business disciplines
including management, economics, sociology and history. Articles may
involve explanatory theory, empirical studies or methodological treatment
of tests.

The on-line edition is a reproduction of the print edition

Contact:

E-mail: online-info@sagepub.co.uk
E-mail: info@sagepub.com

Publisher: 
Original posting date: 
Thursday, February 24, 2000
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