Journal of Marketing Analytics

Description: 

Journal of Marketing Analytics

http://www.palgrave-journals.com/jma/index.html

Description: The Journal of Marketing Analytics brings together
applied research and practice papers on topics like targeting,
segmentation, big data, customer loyalty and lifecycle management,
cross-selling, CRM, data quality management, multi-channel marketing,
and marketing strategy.

Language: English

Country: United Kingdom

Publisher: Palgrave Macmillan

Frequency: Quarterly

Fee information current as of 22 April 2013

Open Access: No

Subscription fee or article fee: Yes

Publication fee for authors: No

Abstracts: Yes

Abstracts language: English

P-ISSN: 2050-3318

E-ISSN: 2050-3326

Email: http://www.palgrave-journals.com/hs/contact_us.html

Start year: 2013

Keywords: Marketing

Subject: Business, Economics, Management

Date posted: 22 April 2013

Publisher: 
Open Access: 
Yes
Email: 
P-ISSN: 
2050-3318
E-ISSN: 
2050-3326
Original posting date: 
Monday, April 22, 2013
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