Journal of Marketing Education


Journal of Marketing Education

Publisher: SAGE Publications in association with the Marketing Educators

The Journal of Marketing Education is the leading international scholarly
journal devoted to issues in marketing education. The objective of the
journal is to publish articles focusing on the latest techniques in
marketing education, emphasizing new course content and teaching methods.

Its purpose is to provide a forum for the exchange of ideas, information,
and experiences related to the process of educating students of marketing
and advertising.

Our audience is largely composed of marketing faculty members at
institutions of higher education where teaching is an important component of
the assignment. The readership of the Journal of Marketing Education is
international in scope, with significant representation in university

The Journal of Marketing Education strives to enhance excellence in
instruction by providing our readership with innovative plans for effective
methods of teaching. First priority for publication goes to articles that
specifically address this objective. Development of the curriculum, career
development, and the state of the profession are examples of such areas of

ISSN: 0273-4753


Douglas J. Lincoln
Journal of Marketing Education
College of Business & Economics
Boise State University
1910 University Drive
Boise ID 83725

Phone: 208-426-3246
Fax: 208-426-5384
Email: dlincoln@boisestate.ed

Content available by subscription.

Abstracts available online. Articles available in PDF format.

Current Issue: December 1 2004, Volume 26, No. 3

Date: 1 Dec. 2004

Original posting date: 
Wednesday, December 1, 2004
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