Recherche et Applications en Marketing


Recherche et Applications en Marketing

Description: Recherche et Applications en Marketing is an official
journal of the AFM (French Marketing Association). It is the leading
French research journal in the field of marketing which has been
published since 1986, and in both English and French since 1996. It is
a main reference for the development and dissemination of new concepts
and new methods in marketing. It publishes articles covering any
aspect of marketing, including consumer behaviour, communication,
retailing, CRM, new product development and more. The journal
publishes research articles, research notes, critical state of the art
papers, and also articles offering perspectives from other disciplines
which might be applied to marketing.

Language: French, English

Country: United Kingdom

Publisher: SAGE Publications

Frequency: Quarterly

Fee information current as of 4 April 2013

Open Access: No

Subscription fee or article fee: Yes

Publication fee for authors: No

Abstracts: Yes

Abstracts language: English

P-ISSN: 0767-3701

E-ISSN: 2051-2821


Start year: 1986

Keywords: Business

Subject: Business, Economics, Management

Date posted: 4 April 2013

Open Access: 
Original posting date: 
Thursday, April 4, 2013
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