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CMO Foundations: Measuring Marketing Effectiveness (ROI)

Tue, 09/25/2018 - 20:00
Marketing one of the most important investments a company makes to be successful. Measuring effectiveness is critical to keep the investment sound. Learn how to better understand your return on investment (ROI)—and make real-time course corrections to solve problems before they impact your business. Marketing professor Drew Boyd explains the most important metrics to track, strategies to measure them the right way, and the process for building a custom dashboard to view all your results in one convenient place. Plus, discover how to measure things that matter most to your overall development and effectiveness as a CMO.

How Marketers Collect and Use Your Data

Tue, 09/25/2018 - 20:00
Have you ever felt like ads are following you around? Even more, have you ever wondered how this happens, and how those ads can know exactly what you want? Each day, your data is used by marketers to try to sell you more stuff. In this course, instructor Matt Bailey takes a deep dive into this topic, explaining how marketers actually gather and use your data—as well as what you can do to better manage your privacy. Matt discusses which types of data are collected, how retargeting works, and how third-party cookies get on your computer. He steps through how ads are delivered to you and how you can affect that process. Finally, he provides advice for those who want to limit their exposure to this process, as well as tips for those who embrace this technology and want more relevant ad experiences.

Substance Painter 2018 Essential Training

Tue, 09/25/2018 - 20:00
These days, nearly every industrial visualization and game studio uses Substance Painter, making it the industry standard for texture creation, especially for physically-based rendering (PBR). In this course, Wes McDermott takes a beginner's look at Substance Painter 2018, walking you through a basic project—texturing a simple game asset. He starts with the basics, showing you how to create a new project and import the model, as well as use the integrated baking system. Next, Wes shows how to work with materials and layers and provides a primer on the brush toolset and smart materials. After you finish tackling the fundamentals, Wes shows you how to fully texturize the asset, working step-by-step through the body, tires, and cabin of the example asset, a front-load tractor. He wraps up by showing you how to create portfolio renders using Iray, the integrated path-tracing renderer in Substance Painter.

Learning Word (Office 365)

Tue, 09/25/2018 - 20:00
Get started with Microsoft Word for Office 365. In this course, staff instructor Nick Brazzi explains the very basics of Word, concentrating on the techniques that beginning users need to know to create, format, and save new documents. Nick covers text formatting and page layout, including tools for making sections and columns. He also shows how to work with images and insert headers, footers, and page numbers into your document. The course is concise—ideal for learning on your lunchtime or even on your commute. By the end, you should feel confident using Word and have the skills to create simple, professional-looking documents.

Mobile Photography Weekly

Mon, 09/24/2018 - 20:00
Mobile photography can mean everything from iPhone and Android snapshots to sophisticated image editing on a phone or tablet. Mobile Photography Weekly is the weekly series that covers it all, from Instagram to Photoshop Fix, from camera phone tripod mounts to add-on lenses. Tune in each Tuesday to learn a new tip or technique, discover new apps and add-ons, and get the most out of the mobile photography revolution. (Author: Seán Duggan)

Picking the Perfect Portrait Gear

Mon, 09/24/2018 - 20:00
It's always best to use the right tool for the job. While the gear for portraiture is similar to other forms of photography, there are still many artistic and technical choices to make that will affect the tools you select. In this course, Chris Orwig—a photographer whose portraits have been featured everywhere from Rolling Stone to The New York Times—shows you how to build the ideal portrait photography kit. He first helps you decide on your approach. Are you a minimalist, a traveler, or an architect? He then reviews the equipment you need to actualize your vision: the right camera, lenses, lights, bags, backdrops, rollers, and more. Using these tips, you can invest in the right gear, right away, and create a kit that matches your photographic style.

Java Persistence API (JPA): 2 Inheritance and Querying

Mon, 09/24/2018 - 20:00
The Java Persistence API (JPA) is the standard for mapping Java objects to relational databases. In this second course of the JPA series, Kesha Williams discusses inheritance mapping strategies, Java Persistence Query Language (JPQL), the Criteria API, and persistence providers. She explains how inheritance functions when working with mappings, classes, superclasses, and tables. She demonstrates how to create queries, use native queries, and query using streams. Then, she shows how to create query relationships using joins. Additionally, Kesha compares persistence provider options, and shows how to switch between providers.

Photoshop: Channels and Masks

Mon, 09/24/2018 - 20:00
Learn how to leverage masks and channels to isolate areas of an image for making enhancements. Join Photoshop expert Deke McClelland as he takes you step by step through working with channels and masks in Adobe Photoshop. First, Deke explains how channels and masks work. Then he shows how to make selections and use the Color Range command and the Focus Area command. Next, he covers refining selections, extracting masks, blending, and mixing. Additionally, Deke demonstrates how to put all of the layers together into a final composite.

Creating an Online Video Ad: 2 Editing, Uploading, and Marketing

Mon, 09/24/2018 - 20:00
Online video ads are essential for advertising any business, no matter how big or small. Video opens up a wider audience and creates an emotional impact that static text and images just can't beat. But what do you do after production is wrapped? How do you edit the raw video into a compelling ad and get it in front of customers? In this course, join veteran video editor Nick Harauz as he takes you through the steps to edit and distribute your online ad through social media platforms such as Facebook and Instagram. Nick shows how to add polish with effects, graphics, and color correction; export and upload your video to different marketing channels; and measure your video's success and your return on investment. By the end of the course, you'll know how to edit and deliver a polished online video ad of any length or style.

Note: This course uses HitFilm Express but the lessons apply equally well to any video-editing software, including Premiere Pro and Final Cut Pro. Watch part one of the training for tips on scripting and shooting video.

Communication for Product Managers

Mon, 09/24/2018 - 20:00
As a product manager, you serve as the diplomat of the product team. You're tasked with communicating with stakeholders inside the product team, outside the product team, and even outside the company. By understanding how to communicate with each of these stakeholders in terms of what they care about, you'll be able to build better products and get more accomplished.

In this course, Jay Clouse reviews the roles and responsibilities of the typical product team and explains the nuances of communicating with each group of stakeholders, including senior leaders, company partners such as sales and marketing, and customers themselves. The course includes real-life scenarios that show these communication strategies in action during phases of product management—including customer discovery, road mapping, and sprint planning.

Excel 2019 for Mac Essential Training

Sun, 09/23/2018 - 20:00
Excel 2019 is a powerful tool, but it can be intimidating for new users who don't know where to start or how to proceed beyond the most basic tasks. In this course, Curt Frye provides training on all the essential tasks in the Mac version of this robust spreadsheet program. Learn how to manipulate workbook and cell data, use functions and formulas, and print worksheets. Curt also acquaints you with some more advanced techniques, including how to create a variety of charts, work with external data and objects, and create PivotTables.

PowerPoint 2019 for Mac Essential Training

Sun, 09/23/2018 - 20:00
Learn how to efficiently create, edit, and share presentations with PowerPoint 2019, the popular presentation platform. Instructor Jess Stratton kicks off the course by showing how to build a slideshow from scratch, as well as how to leverage PowerPoint templates and themes for quick construction. Jess then demonstrates how to add and edit text, images, charts, video, and animation; add speaker notes and transitions to ensure a smooth delivery; and actually present your polished slideshow. Plus, she steps through how to reuse and share your final presentation.

PowerPoint 2019 Essential Training

Sun, 09/23/2018 - 20:00
You don't have to be a designer to create a great-looking presentation. Learn how to use Microsoft PowerPoint 2019 to quickly create, edit, and share polished and professional presentations. In this training course, Jess Stratton shows how to get started with PowerPoint templates and themes or build a new presentation from scratch. Next, learn how to add, remove, and rearrange slides and change the slide layout. Jess then demonstrates how to add and edit text, images, charts, video, audio, and animation; format slides for consistency; and add speaker notes and comments to ensure a smooth delivery. Plus, discover how to collaborate on changes and then share the final presentation via print, PDF, or as a recorded slideshow. By the end of the course, you'll know how to use the PowerPoint tools and a few simple design rules to draw attention to your message and deliver a presentation that shines.

Word Essential Training (Office 365)

Sun, 09/23/2018 - 20:00
Learn how to create, edit, format, and share documents with ease using the Office 365 version of Word. Follow along with David Rivers as he shows all the essential features of this powerful tool. This course covers how to edit and format text to create a stylish document with instant purpose; create numbered and bulleted lists; work with columns and tables; add images and shapes to your documents; collaborate on documents with your team; and share documents via OneDrive and email. Plus, discover how to use the proofing tools in Word to check spelling and grammar, get word counts, and more.

PHP Tips, Tricks, and Techniques

Sun, 09/23/2018 - 20:00
Become a better PHP programmer, one tutorial at a time. The series brings you tips, tricks, and techniques to build your PHP skills. David Powers offers a new course to broaden your understanding of what PHP can do and to help you become a more productive developer. To follow along, you should have a thorough understanding of PHP basics, but if you're still a beginner, you can watch this series for a dose of inspiration, until you're ready to implement the techniques in your own projects.

Note: The exercise files are free to all members. The code is commented to enhance your learning, but you will need database connectivity for some files to run as intended.

Access 2019 Essential Training

Sun, 09/23/2018 - 20:00
Learn how to wrangle your data and gain deeper insights by leveraging the power of Microsoft Access 2019. In this course, Access expert Adam Wilbert shows how to use Access to build databases that help you store and retrieve your data more efficiently. Adam begins by going over the concepts behind relational databases. He then discusses how to build tables—the foundation of any database—as well as how to define the relationships between tables and use queries to find and filter data. He also steps through how to build an interface for the database from forms, complete with combo boxes; create reports for printing and sharing; and take steps to maintain your database.

Excel 2019 Essential Training

Sun, 09/23/2018 - 20:00
Start mastering Excel, the world-renowned powerful spreadsheet program, with Excel expert Dennis Taylor. Learn how to enter data, organize data, perform calculations with simple functions, work with multiple worksheets, format the appearance of data and cells, build charts, and create PivotTables. Find out how to use the IF, VLOOKUP, and COUNTIF family of functions. See how to use data analysis tools, including Goal Seek and Solver. Discover how to automate tasks with macros, manage data, and more.

Outlook Essential Training (Office 365)

Sun, 09/23/2018 - 20:00
Learn how to set up and manage email, calendars, and contacts in the Office 365 version of Microsoft Outlook. Outlook has the tools you need to work as a team, track assignments, and collaborate effectively. This beginner-level course begins with a tour of the interface and shows how to connect a wide variety of email accounts to Outlook. Staff instructor Jess Stratton then shows how to quickly create, send, and read email and reduce your inbox clutter; create and share contacts; and stay on schedule with calendars and tasks. Plus, learn how to back up your Outlook data in case you need to restore it or move it to a different machine.

PowerPoint Quick Tips

Sun, 09/23/2018 - 20:00
Enhance your PowerPoint abilities—and get on-the-spot solutions to common questions—with this collection of quick, bite-sized tutorials. Each video is self-contained and about one minute in length, making it easy for you to squeeze in a few learning opportunities throughout your workday. Instructors Jess Stratton, Garrick Chow, and Nick Brazzi share tips and tricks that can help you work smarter with this popular presentation platform. Learn how to add a watermark to slides, turn your presentation into a video, add transitions and animations, create PowerPoint templates, and much more.

Excel Essential Training (Office 365)

Sun, 09/23/2018 - 20:00
Get up to speed with Microsoft Excel, the world's most popular spreadsheet program. Follow along with Excel expert Dennis Taylor as he demonstrates how to efficiently manage and analyze data with this powerful program. Learn how to enter and organize data, perform calculations with simple functions, and format the appearance of rows, columns, cells, and data. Other lessons cover how to work with multiple worksheets, build charts and PivotTables, sort and filter data, use the printing capabilities of Excel, and more.

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