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Raw & Log Video Production Workflows

Lynda.com - Wed, 06/28/2017 - 20:00
Capturing video in raw or log tells the camera to record more values from a scene—meaning you'll be able to recover more from your highlights and shadows and adjust more colors and tones in post-production. Granted, the files sizes will be bigger, and working with these file types can be a bit intimidating, but the additional adjustment options afforded to you by working in log or raw often makes capturing in any other mode a thing of the past.

In this course, join Rich Harrington as he shows you how to record video in raw and log, process the files, and complete a post-production workflow. First, Rich explains the reasons why raw and log files can be beneficial to use. Then, he shows you how to configure camera settings and start recording, monitoring along the way. Next, he covers the file transfer process so you can get the videos ready for post. Finally, he takes you through post-production editing workflows using Adobe Premiere Pro CC, Final Cut Pro X, and DaVinci Resolve. Additionally, Rich shows you some manipulation tricks. (Author: Richard Harrington)

Salesforce for Customer Service

Lynda.com - Wed, 06/28/2017 - 20:00
Explore how to leverage the cloud-based help desk solution from Salesforce, Service Cloud, to manage customer service interactions. Increase customer satisfaction by accessing detailed Salesforce data and use Service Cloud's automation and knowledge base features to streamline interactions and find resolutions more quickly. Christine Pereira covers topics such as creating and managing cases, adding assignment rules, building a team of customer service reps, and finding and using knowledge articles to respond to cases. Plus, learn how to run reports to review statistics such as total cases created, case duration, solutions listed, etc., and discover how to customize reports to suit your needs. (Author: Christine V Pereira)

Learning Natural Light Portrait Photography

Lynda.com - Wed, 06/28/2017 - 20:00
Lighting can make or break a portrait. Photographers often try to improve light using flash or lighting panels, but that hardware can be expensive, tricky to learn, and a pain to carry around. Learning how to harness natural light instead can help you enhance your work without requiring you to invest in new equipment, whether you're a creative pro who has to take the occasional headshot for your job or an enthusiast who wants to explore portraiture.

In this course, photographer Chris Orwig shows how to shoot effective portraits in natural light—even when the light isn't great. Chris explains how to find the best light, use open shade to your advantage, and leverage the uniqueness of doorway light. He also goes into camera and lens considerations, creating better compositions, working with people, planning for a shoot, and tackling a live shoot. Plus, he shares some tips for earning income as a people photographer.

Google AdWords Essential Training

Lynda.com - Wed, 06/28/2017 - 20:00
Get more visitors to your website and more value from your pay-per-click (PPC) spend with Google AdWords. It all starts with knowing how AdWords works, and knowing what your business and customers need. Then you'll learn how to set up a new AdWords account and start researching your keywords: the foundation of all great ads.

Once you've set up your campaign, you'll learn how to use AdWords reporting and Google Analytics to monitor the performance of ads and optimize ads to get more clicks, conversions, and ultimately more return on your investment (ROI) in search advertising. Plus, learn about audience remarketing and what ad extensions can do for you.

Because Google frequently adds new features and functionality, we're committed to keeping this course up to date with the latest training. Check back often for updates!

This course is part of a Learning Path approved by the American Marketing Association.

Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.

(Author: Brad Batesole)

Virtual Reality Foundations

Lynda.com - Wed, 06/28/2017 - 20:00
Virtual reality has been in existence for a while, but has many new uses in architecture, engineering, and construction (AEC), manufacturing, and dozens of other industries, allowing for innovative ways to visualize and collaborate. New tools including 3D scanning, drones, and photogrammetry, along with access to CAD data, have opened the door to VR in the enterprise space. Tools for real-time visualization have also become easier to use and less expensive. With these advances, it's possible for almost anyone to leverage VR technology to create innovative narratives for seeing, selling, and communicating information. Join 3D artist Craig Barr for an overview of virtual reality: what it is, where it's used, and what's in store for the future of VR. Plus, learn how the VR content creation process works and what you need to know to get started in this exciting (and expanding) field.

Learning Moodle 3.3

Lynda.com - Wed, 06/28/2017 - 20:00
Learn how to leverage Moodle—the popular open-source learning management system (LMS)—to set up online courses that help students both engage with the material and enhance their digital literacy skills. In this course, Oliver Schinkten demonstrates the features and functions of Moodle 3.3 by walking through how to set up and add a course. Oliver demonstrates how to add students, collect and grade assignments, quiz students, and add resources to the different sections of your course. He also shares best practices for getting the most out of this LMS.

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