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Illustrator: Creating Custom Brushes

Lynda.com - Tue, 07/04/2017 - 20:00
Create compelling and unique works of art by making custom Adobe Illustrator brushes. By customizing the brushes that you use, your illustrations can become more original, intricate, and complex. The results can include characteristics of real-world brushes, meaning you can achieve similar effects in an easy and fun way. In this course, Emily Kay shows you how to make custom brushes. First, Emily provides an overview of brush types. Then, she takes you through modification options for several brushes: calligraphic, scatter, art, bristle, and pattern. She also shows you how to layer and merge brushes and save brushes for future use.

Financial Forecasting with Big Data

Lynda.com - Tue, 07/04/2017 - 20:00
Big data is transforming the world of business. Yet many people don't understand what big data and business intelligence are, or how to apply the techniques to their day-to-day jobs. This course addresses that knowledge gap, giving businesspeople practical methods to create quick and relevant business forecasts using big data.

Join Professor Michael McDonald and discover how to use predictive analytics to forecast key performance indicators of interest, such as quarterly sales, projected cash flow, or even optimized product pricing. All you need is Microsoft Excel. Michael uses the built-in formulas, functions, and calculations to perform regression analysis, calculate confidence intervals, and stress test your results. You'll walk away from the course able to immediately begin creating forecasts for your own business needs.

Advertising on YouTube

Lynda.com - Tue, 07/04/2017 - 20:00
In this course, marketing expert Anson Alexander shows you how advertising works on YouTube. Anson demonstrates how to upload videos, create campaigns, set a budget, and target the right audience using Google AdWords. He explains how to create ad groups and target users by demographics. He also shows you how to measure the performance of your video content and then make adjustments based on the analytics.