As we move our research into new formats that include social media platforms, we need to understand how to frame the message for new audiences. However, moving our research ideas from the theoretical to the applied can be difficult. Audiences that are interested in citing our work in another academic population are often not the same audiences that would cite our research in a blog or a newspaper column. This session will provide a tool for thinking through your research narrative from an audience perspective.
Jeanine Turner teaches in the Georgetown University Graduate School within the Communication, Culture and Technology Program as well as in the executive education program at Georgetown University’s McDonough School of Business. Turner also works with executives to choose messages and communication channels to create powerful stories. Her research and coursework explores persuasion, conflict resolution, and the impact of new media on organizational and interpersonal communication.