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Buzz Your Book

Program Description

Booksellers tell us that "buzz" sells books, meaning reader-to-reader recommendations rather than expensive ads or marketing campaigns. In this hour you'll learn: (1) Secrets of how NPR's business model works, and how you can leverage it to improve the chances you'll get on NPR; (2) How and why your alumni associations choose which books to promote; (3) What ever happened to the bookstore reading, and how you can get it back; (4) Why being quoted or featured in the news sells more books than writing op-eds, but how you can try for both; (5) Four powerful things you can do that are more effective and easier than starting your own blog or podcast; (6) How to start a mini-buzz among the stars in your profession; (7) How much social media is enough, and what works best for the least amount of effort.


Carole Sargent, Director of Scholarly Publications at Georgetown University has guided hundreds of faculty authors to promote their books and articles successfully. Her own books received national media attention, and she worked for an NPR bureau.

April 18, 2018
12:00pm - 1:00pm
Murray Room, Fifth Floor, Lauinger Library
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