Digital Witchcraft tests a methodology for understanding film genres and cycles using digital tools. Our specific goal is to investigate the dialogue and images of one critically understudied genre, witch films, and draw conclusions about the emergence of patterns and trends over time. The project has three stages: (1) identifying a corpus of witch films, (2) collecting data from that corpus on textual and visual similarities between films, and (3) visualizing and analyzing collected data. We employed SameDiff a textual comparison of dialogue in witch films and ImagePlot for a visual comparison of theatrical posters and film stills. View the full project here.